MCOM 480 - Campaigns

(3 credits)

Students apply advertising and public relations theory and processes in practical, hands-on assignments that require analysis, the creation of planning strategies, and the facilitation and execution of multi-media advertising and public relations activities based on specific objectives. Includes practical campaigns for real-world clients. Prerequisites for MCAD majors: MCOM 360 - Advertising Copy Writing, MCOM 361 - Advertising Media Planning & Buying, MCOM 362 - Advertising Design. Prerequisites for MCPR majors: MCOM 345 - Public Relations Writing, MCOM 346 - Public Relations Techniques and Strategies. Instructor permission required. Grade only. Offered annually (usually spring semester).