Jun 17, 2024  
2014-2015 Undergraduate Catalog 
    
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2014-2015 Undergraduate Catalog [ARCHIVED CATALOG]

Course Descriptions

Course descriptions include the following elements:

Course Code,  Number, and Titles: The course code indicates the department or program in which the course is housed. The course number indicates the level at which the course should be taken. Generally, first-year students take 100-level courses; sophomores, 200-level; juniors, 300-level; and seniors, 400-level. Students are required to limit course selection to courses not more than one level above their class standing. First-year students are not permitted to enroll in 400-level courses. Undergraduate students who need 12 or fewer semester credits to complete all baccalaureate degree requirements may request permission from the Director of Graduate Studies to take courses for graduate credit to complete a regular course load during the semester of  graduation. However, undergraduate students may not enroll in courses at the 600-level or 700-level.

Credits: The number of semester hours of credit given upon completion of the course.

Course Content: A brief description of subject matter gives students an idea of what to expect in the course.

Prerequisites: If required or recommended, a prerequisite is either a course that must be completed prior to enrolling in the course or some other requirement that must be met prior to enrolling in the course.

Grading Method: If a course is offered on a grade-only or pass/no credit-only basis, that status is included in the course description. A department’s general pass/no credit policy is included in its listing of program requirements. Students should check the policy before enrolling in a course on a pass/no credit basis.

Frequency of Offering: Course descriptions may indicate how often the course is offered.

Note:

◎= Oral Intensive

◆ = Math/Critical Analysis Intensive

△ = Writing Intensive

✽ = Physical Development and Wellness Graduation Requirement
 

History
  

  • HIST 403 - Middle Ages

    (3 S.H.)

    The decline of the Roman Empire, the Germanic kingdoms, the early Christian Church, the development of feudalism and manorialism, the economic recovery of Europe, civilization of the High Middle Ages, rise of the national monarchies. Prerequisite: HIST 120 - Western Civilization to 1500  or instructor’s permission. Grade only.


    Course Registration

  
  
  

  • HIST 412 - French Revolution and Napoleon

    (3 S.H.)

    Intellectual, cultural, economic, and political origins of the French Revolution; a decade of revolution; the Napoleon Era; and the legacy of the revolution. Prerequisite: HIST 121 - Western Civilization 1500-1815  or instructor’s permission. Grade only.


    Course Registration

  
  

  • HIST 421 - Tudor and Stuart England

    (3 S.H.)

    The transition from medieval to modern England, the Reformation, the Age of Elizabeth, and the constitutional and social conflicts of the 17th century. Prerequisite: HIST 121 - Western Civilization 1500-1815  or instructor’s permission. Grade only.


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  • HIST 423 - Modern England

    (3 S.H.)

    England in the modern era from the height of imperial power to the present. Grade only.


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  • △ HIST 428 - The History of Biography

    (3 S.H.)

    This course provides an examination of the history of the literary form known as biography and autobiography. The course examines five different types of biographies that have evolved from the time of Plutarch to the present. Students will examine texts and determine what makes the biography effective (or not) as an illustration of the human condition. Grade only.


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  • HIST 431 - Social Science/History Teaching Professional Capstone

    (3 S.H.)

    History 431 is a “capstone” course taught by a history professor that addresses numerous topics and themes important to aspiring social science/history teachers. The course will cover recent debates about the teaching of American, European, and world history. Additional topics include curriculum development, methods of historical inquiry, the use of primary and secondary sources in the classroom, creating active learning opportunities based on primary sources, the use of technology in student teaching and research, assignment design and evaluation, and the use of local history in Unit Plans. In addition, the course reviews state and national standards in the teaching of the social sciences. Grade only.


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  • △ HIST 434 - Soviet Russia (1905-Present)

    (3 S.H.)

    The history of the Soviet Union and Russia during the 20th century. Topics include the 1905 and 1917 Revolutions, the development of the Soviet command economy, Stalin’s political purges and cultural revolution, World War II, and the Cold War. The course will also discuss the collapse of Soviet Communism and the Yeltsin era. Prerequisites: HIST 122 - Western Civilization 1815 to Present  and HIST 151 - United States History Since 1865  or instructor’s permission. Grade only. Note: Writing intensive effective Spring 2015.


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  • HIST 461 - Latin American Social Revolution

    (3 S.H.)

    An analysis of Latin American’s major revolutionary movements of the 20th century and their differing ideologies. Special emphasis on revolutionary movements in Mexico, Bolivia, Cuba, and Central America. Grade only.


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  • △ HIST 463 - History of Mexico

    (3 S.H.)

    This course provides an in-depth examination of the history of the Mexican nation from pre-historic times to the present. Themes discussed include the Native American and Spanish roots of Mexican culture, the coming of independence and the construction of the nation state, the liberal-conservative conflict, the Mexican Revolution of 1910, the continuing Mexican Revolution, and the rise of the neo-Porfirian state in recent decades. Grade only.


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  • △ HIST 467 - Foreign Travelers in “Exotic” Lands

    (3 S.H.)

    This course is designed to provide students with an opportunity to study select British and American travelers in the 19th and 20th centuries who visited and wrote about “Exotic” places such as South America, Mexico, Africa, or the South Sea Islands. The course explores what happens to these writers at the “point of contact” and will critique their subsequent evaluations of the different cultures that they visited. Grade only.


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  • HIST 468 - History of the Andean Nations

    (3 S.H.)

    This course provides students with an in-depth examination of the history of the Andean nations of Colombia, Ecuador, Peru, and Bolivia from pre-Hispanic times to the present. Emphasis will be placed on the development of an indigenous culture’s adaptation to their environment; the emergence of sophisticated urban traditions and cultures; the growth of the Inca empire; the encounter with the Spanish in the 16th century; the evolution of a unique Andean culture; the growing conflicts within the imperial system that led to independence; the quest for nationhood and modernization in the 19th century; and the rise of populism, social reformers, militarism, drug trafficking, and other current challenges. Grade only.


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  • HIST 469 - History of Brazil

    (3 S.H.)

    Brazilian history from European discovery to the present. The course emphasizes Portuguese exploration and colonization, the development of slavery and its abolition, and Brazil’s experience with industrialization and world power status. Grade only.


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  • HIST 476 - The American Revolution

    (3 S.H.)

    This course examines the origins of the Revolution; the War for Independence; social, economic, and cultural change during the Revolution; and the origins, and creation, and ratification of the Constitution of 1787. Prerequisite: HIST 150 - United States History to 1865  or instructor’s permission. Grade only.


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  • HIST 477 - The Age of Jackson

    (3 S.H.)

    Traces the political, social, intellectual, and cultural development of the United States from the 1820s through the 1840s. Topics include Jacksonian politics, Manifest Destiny and the Mexican War, northern society, the South and slavery, ante-bellum reform movements and Romanticism. Prerequisite: HIST 150 - United States History to 1865 . Grade only.


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  • HIST 478 - The Old South

    (3 S.H.)

    This course examines many issues, topics, and themes central to the history of the American South (ca. 1800 to 1860). Among the key topics that we look at are the colonial origins, the origins and evolution of planter culture, the nature of yeomen society, the diverse lives of southern women, the economics of slavery, slave life and culture, the politics of slavery and the coming of the Civil War, and the rise and fall of the Confederacy. Grade only.


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  • HIST 479 - The Civil War and Reconstruction

    (3 S.H.)

    Explores the culture and society of ante-bellum America, origins of the war, and political and military development of the war. The course will then explore Reconstruction of the Southern political, social and economic orders and the southern counter-revolution of the 1870s. Prerequisite: HIST 150 - United States History to 1865  or instructor’s permission. Grade only.


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  • HIST 480 - Gilded Age of America (1877-1900)

    (3 S.H.)

    Explores late 19th-century corporate, industrial development and its social, cultural and political consequences. The course pays special attention to both old-fashioned, communitarian counter-attacks and progressive, radical opposition to the new economic order in rural and urban settings. It also explores the mass immigration and new urban political and social structures that economic change generated. The course concludes with consideration of the emergence of the New Empire amidst the Spanish-American War. Prerequisites: HIST 151 - United States History Since 1865  and ENG 111 - College Reading and Writing  or instructor’s permission. Grade only.


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  • HIST 483 - The Progressive Era and the “New Era” Twenties(1901-1929)

    (3 S.H.)

    Consideration will be given to the cultural and economic crisis of the 1890s, the progressive impulse, varieties of progressive reform, progressive foreign policy and World War I, postwar adjustment problems and select social phenomena of the Twenties. The course will conclude with study of Herbert Hoover’s economic and political vision. Prerequisite: HIST 151 - United States History Since 1865  or instructor’s permission. Grade only.


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  • △ HIST 484 - Depression, New Deal and War (1929-1945)

    (3 S.H.)

    The course explores the Great Depression, which began in 1929 with emphasis on the economic, social and psychological causes and consequences, Herbert Hoover’s responses to it and FDR’s New Deal Revolution, and the role of the United States in World War II and developments on the home front. Prerequisite: HIST 151 - United States History Since 1865  or instructor’s permission. Grade only.


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  • △ HIST 485 - Contemporary America 1945-Present

    (3 S.H.)

    The course explores the causes and consequences of the Cold War including McCarthyism, U.S. involvement in the Korean War, and selected post-war problems in foreign policy, mass society and social alienation. It also explores the reforms and social movements of the Great Society era and the development of contemporary conservatism and consumer-oriented neo-liberalism. Prerequisite: HIST 151 - United States History Since 1865  or instructor’s permission. Grade only.


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  • ◆ HIST 495 - Senior Research Seminar I

    (3 S.H.)

    This course, offered in the fall semester, is the first of a two-course sequence in which students develop their Senior Thesis topic that will be intensively researched and written in △ HIST 496 - Senior Research Seminar II  the following spring semester. While the work in this class builds on all the coursework done by students as History or Law and Society majors at Winona State University, it also develops students’ understanding of primary/secondary sources and historiographic thinking as taught in HIST 298 - Historical Research Methods and Historiography . Prerequisites: Major status in history or social science/history or law and society, senior standing, HIST 298 - Historical Research Methods and Historiography , and instructor’s permission. Students must be carrying no Incompletes at time of registration. Grade only. Note: Students who want to take HIST 495 in the fall semester must get a blue card from the instructor and register for HIST 495 by the last day of classes of the preceding spring semester.


    Course Registration

  
  

  • HIST 499 - Independent Readings in History

    (1-3 S.H.)

    The exact nature of this course will be determined by the needs of the student. May be repeated to a maximum of nine credit hours. Prerequisite: Instructor’s written permission. Offered each semester.


    Course Registration


Individualized Studies
  

  • INDS 398 - Internship

    (3 S.H.)

    Internship for Individualized Studies majors who have completed a minimum of 60 S.H. including at least 21 hours of upper-division credits. Prerequisites: Department approval. Grade only. Note: Note: INDS 398 and 399 may be combined up to a maximum of 6 credits.


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  • INDS 399 - Internship

    (3-6 S.H.)

    Internship for Individualized Studies majors who have completed a minimum of 60 S.H. including at least 21 hours of upper-division credits. Prerequisites: Department approval. P/NC only. Note: Note: INDS 398 and 399 may be combined up to a maximum of 6 credits.


    Course Registration


Japanese Language
  

  • JPN 101 - Beginning Japanese I

    (4 S.H.)

    JPN 101 is designed to acquaint students with grammatical structures and vocabulary appropriate for beginning learners. Instruction focuses on development of all four skills (speaking, listening, reading, and writing) and cultural knowledge. Meets GOAL 6 (Humanities) and GOAL 8.


    Course Registration

  

  • JPN 102 - Beginning Japanese II

    (4 S.H.)

    Continuation of JPN 101 - Beginning Japanese I . JPN 102 is designed to acquaint students with grammatical structures and vocabulary appropriate for beginning learners. Instruction focuses on development of all four skills (speaking, listening, reading, and writing) and cultural knowledge. Meets GOAL 6 (Humanities) and GOAL 8. Prerequisite: JPN 101 - Beginning Japanese I  or equivalent.


    Course Registration

  

  • JPN 201 - Intermediate Japanese I

    (4 S.H.)

    JPN 201 is designed as a continuation of JPN 102 - Beginning Japanese II  to acquaint students with grammatical structures and vocabulary appropriate for advanced beginning learners. Instruction focuses on development of all four skills (speaking, listening, reading, and writing) and cultural knowledge. Meets GOAL 6 (Humanities) and GOAL 8.


    Course Registration

  

  • JPN 202 - Intermediate Japanese II

    (4 S.H.)

    JPN 202 is designed as a continuation of JPN 201 - Intermediate Japanese I  to acquaint students with grammatical structures and vocabulary appropriate for advanced beginning learners. Instruction focuses on development of all four skills (speaking, listening, reading, and writing) and cultural knowledge. Meets GOAL 6 (Humanities) and GOAL 8.


    Course Registration

  

  • JPN 301 - Advanced Japanese

    (4 S.H.)

    JPN 301 is designed to build upon skills acquired in the JPN 101 - Beginning Japanese I  - JPN 202 - Intermediate Japanese II  course sequence. While continuing its general emphasis on building speaking proficiency, Advanced Japanese also seeks to expand reading and writing skills; the course includes substantial reading assignments. Students will also be required to master approximately 400 new Kanji (Chinese characters). Offered annually, fall semester.


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  • JPN 302 - Advanced Japanese II

    (4 S.H.)

    JPN 302 is a continuation of JPN 301 - Advanced Japanese . While continuing its general emphasis on building speaking proficiency, JPN 302 also expands on reading and writing skills developed in JPN 301 - Advanced Japanese . The course includes substantial reading assignments, and students will be expected to master approximately 500 new Kanji (Chinese characters). Prerequisites: Successful completion of JPN 301 (Advanced Japanese) or its equivalent with a grade of “C” or better. Students may place into the course by passing a placement exam with a score of 80 or better. Offered annually, spring semester.


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Library Science
  

  • LIBS 100 - Introduction to Online Information Searching

    (1 S.H.)

    An introduction to tools and strategies for locating information in cyberspace. Emphasis is on using online public access catalogs, databases, Web search engines, subject-specific resources, and search strategies for these specific resources.


    Course Registration

  

  • LIBS 200 - Topics in Library/Information Science

    (1-2 S.H.)

    A variable content course examining different topics in library and information science. Can be repeated as topics change.


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Management
  

  • MGMT 315 - Principles of Management

    (3 S.H.)

    Introduces students to basic management concepts and theories; covers topics such as the planning, organizing, leading and controlling functions. Prerequisites for College of Business BS majors and minors: Admission to the College of Business. Prerequisites for all other majors and minors: Junior standing and instructor’s permission. Grade only.


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  • △ MGMT 317 - Management of Human Resources

    (3 S.H.)

    This course provides students with an overview of theories, research, and practice in human resource management (HRM) and industrial relations. Students are introduced to HRM planning, job analysis, recruitment, selection, training, development, performance management, compensation, benefits, safety and health, labor relations, collective bargaining, legal environment of employment and international HRM. Prerequisite for College of Business BS majors and minors: Admission to the College of Business. Prerequisites for all other majors and minors: Junior standing and instructor’s permission. Grade only.


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  • △ MGMT 325 - Organizational Dynamics

    (3 S.H.)

    Provides students with the knowledge and skills to understand and manage human behavior in organizations for better performance. Case studies, exercises and short reports will help students understand and apply theoretical concepts relating to motivation, values and ethics, positive psychology, perception, communication, decision making, leadership, group dynamics, conflict and negotiation, power and politics, and organizational design. Prerequisites for College of Business BS majors and minors: Admission to the College of Business. Prerequisites for all other majors and minors: Junior standing and instructor’s permission. Grade only.


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  • ◆ MGMT 334 - Operations Management

    (3 S.H.)

    An introduction to the management of the operations function in manufacturing and service organizations. Topics include operations strategy, quality management and control, manufacturing and service processes, inventory management and control, forecasting and operations planning, and project management. Prerequisites for College of Business BS majors and minors: Admission to the College of Business. Prerequisites for non-College of Business majors and minors: Junior standing and instructor’s permission. Grade only. Offered Fall, Spring and Summer terms.


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  • MGMT 344 - Purchasing

    (3 S.H.)

    A study of purchasing management that includes objective procedures, organization, ordering techniques, inventory control, vendor selection, price, equipment procurement, legal aspects, make or buy, and purchasing department reports. Prerequisites for College of Business BS majors and minors: Admission to the College of Business. Prerequisites for all other majors and minors: Junior standing and instructor’s permission. Grade only.


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  • MGMT 345 - International Business

    (3 S.H.)

    A study of how managing abroad differs from managing at home from strategic and operations-oriented perspectives. This introductory course covers social, economic, geopolitical, and cultural dimensions of cross-border business. Prerequisites for College of Business BS majors and minors: Admission to the College of Business. Prerequisites for all other majors and minors: Junior standing and instructor’s permission. Grade only.


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  • MGMT 365 - Independent Readings in Management

    (1-3 S.H.)

    To provide more background in management, three books of the student’s choice (with faculty advisor approval) are read for each credit desired. Chapter summaries and evaluations are requested for each book as well as an integrative report, comparing and contrasting each of the books. Limit of 6 credits of independent study. Prerequisites for College of Business BS majors and minors: Admission to the College of Business. Prerequisites for all other majors and minors: Junior standing and instructor’s permission. Grade only.


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  • MGMT 377 - Independent Readings in Human Resources

    (1-3 S.H.)

    To provide more background in human resources, three books of the student’s choice (with faculty advisor approval) are read for each credit desired. Chapter summaries and evaluations are requested for each book as well as an integrative report, comparing and contrasting each of the books. Limit of 6 credits of independent study. Prerequisites for College of Business BS majors and minors: Admission to the College of Business. Prerequisites for all other majors and minors: Junior standing and instructor’s permission. Grade only.


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  • MGMT 385 - Social Entrepreneurship

    (3 S.H.)

    Opportunities and challenges facing social entrepreneurs and nonprofit organizations will be examined through an engaged learning approach. Volunteering, tours of area nonprofit organizations, and an organizational analysis project are required. Prerequisites for College of Business BS major and minors: Admission to the College of Business, and   (or concurrent enrollment). Prerequisites for all other major and minors: Junior standing, instructor’s permission, and   (or concurrent enrollment). Grade only.


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  • MGMT 387 - Independent Readings in Labor Relations

    (1-3 S.H.)

    To provide more background in labor relations, three books of the student’s choice (with faculty advisor approval) are read for each credit desired. Chapter summaries and evaluations are requested for each book as well as an integrative report, comparing and contrasting each of the books. Limit of 6 credits of independent study. Prerequisites for College of Business BS majors and minors: Admission to the College of Business. Prerequisites for all other majors and minors: Junior standing and instructor’s permission. Grade only.


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  • MGMT 414 - Operations Planning and Control

    (3 S.H.)

    Study of computer-based systems and procedures for production planning and control in operations management. Primary emphasis is on developing a general model for manufacturing planning and control systems; secondary emphasis is on advanced topics in the following areas: material requirements planning, Just-in-Time, theory of constraints, and scheduling. Prerequisites for College of Business BS majors and minors: Admission to the College of Business, ◆ MGMT 334 - Operations Management  and junior standing. Prerequisites for non-College of Business majors and minors: Junior standing,◆ MGMT 334 - Operations Management  and instructor’s permission. Grade only. Offered every other year.


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  • MGMT 435 - Managing for Quality

    (3 S.H.)

    Study of the philosophy of Quality Management stressing the essential components of becoming a learning organization. Emphasis is placed on new and advanced concepts and analytical tools used for continuous improvement and assessments in a competitive environment. Prerequisites for College of Business BS majors and minors: Admission to the College of Business and  . Prerequisites for non-College of Business majors and minors: Junior standing and instructor’s permission. Grade only. Offered yearly.


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  • MGMT 437 - Labor Relations and Collective Bargaining

    (3 S.H.)

    This course introduces students to the field of labor relations. It is designed to give students a balanced perspective of the requirements and goals of both the union and management and to prepare them to deal with labor-related issues in the workplace. Topics include: labor movement in the U.S., major labor legislation, forming/organizing labor unions, and the collective bargaining process in both the public and private sector. Prerequisites for College of Business BS majors and minors: Admission to the College of Business, and  . Prerequisites for all other majors and minors: Junior standing,  , and instructor’s permission. Grade only.


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  • MGMT 464 - Project Management

    (3 S.H.)

    This course addresses the skills needed to initiate, plan, execute, control, and close projects. Various tools for managing projects will be covered including computer software such as Microsoft Project. Prerequisites for College of Business BS majors and minors: Admission to College of Business and  . Prerequisites for non-College of Business majors and minors: Junior standing and instructor’s permission. Grade only. Offered Fall, Spring, and Summer term.


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  • MGMT 475 - International Management

    (3 S.H.)

    A study of how and why multinational organizations need to adapt their management tasks and practices to the different international settings in which they operate. The course will incorporate the study and intensive discussion of the latest literature and case studies to examine these changes in this field Prerequisites for College of Business BS majors and minors: Admission to College of Business and   or instructor’s permission. Prerequisites for all other majors and minors: Junior standing,  , and instructor’s permission. Grade only.


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  • MGMT 494 - Current Topics in Operations Management

    (3 S.H.)

    This course will explore some of the latest techniques and concepts in OM. The objective of this course is to relate these techniques and concepts to a systems view of the operations function. Prerequisites for College of Business BS majors and minors: Admission to the College of Business and  . Prerequisites for all other majors and minors: Junior standing,  , and instructor’s permission. Grade only.


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Management Information Systems
  

  • MIS 202 - Microcomputers in Business

    (3 S.H.)

    An introduction to some of the more commonly used software packages for business decision-making. Spreadsheet, business graphics, database, and integrated software are introduced Grade only. Offered fall and spring semesters.


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  • MIS 312 - Business Computer Programming

    (3 S.H.)

    An object-oriented approach to business systems development and programming using the latest tools. Problem-solving techniques with emphasis on business applications, including file and database access. Prerequisites for College of Business BS majors and minors: Admission to the College of Business. Prerequisites for all other majors and minors: Junior standing and instructor’s permission. Grade only.


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  • MIS 332 - Business Programming Tools

    (3 S.H.)

    Introduction to advanced programming tools. The student will document, compile, test, and debug business application problems using new application development tools and techniques. Prerequisite for College of Business BS majors and minors: Admission to the College of Business and  . Prerequisite for all other majors and minors: Junior standing,  , and instructor’s permission. Grade only.


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  • MIS 342 - Advanced Business Computer Applications

    (3 S.H.)

    The focus of this course is on the development and management of business database systems. It provides the theoretical concepts as well as practical approaches to planning, development, testing, and documentation of business database systems. Project planning and control approach are used to relate database administration to information systems management. Students are required to develop, implement, and evaluate a business database system. Prerequisites for College of Business BS majors and minors: Admission to the College of Business. Prerequisites for all other majors and minors: Junior standing, and instructor’s permission. Grade only. Offered fall and spring semesters.


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  • MIS 362 - Management Information Systems

    (3 S.H.)

    An introduction to basic concepts of management information system design, implementation, and control. Application of computer-based MIS and decision models to business and management situations and problems. Prerequisite for College of Business BS majors and minors: Admission to the College of Business. Prerequisites for all other majors and minors: Junior standing and instructor’s permission. Grade only. Offered fall and spring semesters.


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  • MIS 398 - Internship

    (1-9 S.H.)

    Credits will not be counted in the MIS major, but will be counted as general elective credits. Prerequisites: for College of Business majors: Admission to the College of Business, concurrent or prior enrollment in MIS 399 - Internship Project . P/NC only.


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  • MIS 412 - Management of E-Commerce

    (3 S.H.)

    E-commerce is studied from a managerial perspective. Topics include e-business, web EDI, and business uses of the internet. The influence of technology on collaboration and new business methods is discussed. Prerequisites for College of Business BS majors and minors: Admission to the College of Business and  . Prerequisites for all other majors and minors: Junior standing,  , and instructor’s permission. Grade only.


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  • MIS 452 - Management of Telecommunication Systems

    (3 S.H.)

    This course provides an understanding of basic concepts involved in management of data communications, teleprocessing, and networks. Topics covered in this course include a review of the history of data communications and communications networks, fundamental principles of managing data and voice communications, and network security. The necessity of managing telecommunications in business is emphasized and issues in applying telecommunications in corporate environments are discussed. Also, the effects of regulatory environment in the telecommunications industry are covered. Prerequisites for College of Business BS majors and minors: Admission to the College of Business and  . Prerequisites for all other majors and minors: Junior standing,   and instructor’s permission. Grade only. Offered fall semester.


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  • MIS 462 - Decision Support Systems

    (3 S.H.)

    This course focuses on complex management decision activities, which require extensive use of information and modeling. It explores the application of computer-based management decision support systems (DSS) not only to operational and control decisions, but also to strategic and planning managerial decision-making activities. The conceptual framework as well as practical application of DSS is discussed. Prerequisites for College of Business BS majors and minors: Admission to the College of Business and  . Prerequisites for all other majors and minors: Junior standing,  , and instructor’s permission. Grade only.


    Course Registration

  
  

  • MIS 486 - Independent Studies in MIS

    (1-3 S.H.)

    Offers the advanced student an opportunity to do additional reading and/or research in areas of special interest regarding management information systems. Prerequisites for College of Business BS majors and minors: Admission to the College of Business, instructor’s permission, and senior standing. Prerequisite for all other majors and minors: Senior standing and instructor’s permission. Grade only.


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  • MIS 492 - Topics in MIS

    (3 S.H.)

    The major focus of this course is on the advanced and complex concepts of information systems technology. The objective is to provide perspectives for adapting to information systems technology. Key conceptual frameworks of MIS, as well as cutting-edge business application development technologies, are presented. Prerequisite for College of Business BS majors and minors: Admission to the College of Business and  . Prerequisite for all other majors and minors: Junior standing,  , and instructor’s permission. Grade only.


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Marketing
  

  • MKTG 100 - Marketing and Society

    (3 S.H.)

    This course introduces students to marketing’s role in society and compares it with marketing’s role within the organization. Ethical and moral issues pertinent to marketing are raised. These include the ethical dilemmas often faced by marketing professionals, as well as the consequences of marketing on society as a whole. Meets GOAL 9.


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  • MKTG 105 - Global Exchange: A Sustainable Approach

    (3 S.H.)

    An introduction to key macro-marketing concepts within the context of current and emerging global issues. This course is designed to explore the social goals and ethical responsibilities of the marketing system in consumption patterns, the resources used to produce those goods, and the impact of that production and consumption on the environment, society and stakeholders in this dynamic era of globalization. Topics include sustainability, global linkages, emerging markets, quality of life, global labor issues, cultural imperialism, environmental impacts, income inequality, and fair trade practices. Meets GOAL 10. Grade only. Note: Meets GOAL 8 fall semester only during this catalog year.


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  • MKTG 249 - Independent Marketing Study

    (1-9 S.H.)

    This course offers students the opportunity to do individual research or study in an area of special interest. Grade or P/NC option. Course may be repeated.


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  • MKTG 265 - Introduction to Professional Selling

    (3 S.H.)

    Learning professional selling concepts and the communications skills to apply them. Topics include interpersonal communications in business, relationship building, prospecting and qualifying, determining customer wants and needs, sales presentation, and negotiation and post-sale communications. Employment opportunities in sales are examined. Prerequisites: completion of a minimum of 15 S.H. Grade only. Offered each semester.


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  • MKTG 300 - Principles of Marketing

    (3 S.H.)

    Principles of Marketing provides a market-oriented perspective to business decision-making. Market-oriented decision-making utilizes concepts, frameworks and processes to understand buyers, competitors, and the marketing environment in order to select target markets and develop the company’s value proposition. Core marketing decisions involve developing and managing the product, its pricing and its distribution, and communicating the offer to the marketplace. Successful marketing results in customer satisfaction and loyalty while accomplishing the company’s sales and profit objectives. Incorporating multiple perspectives of stakeholders with an explicit customer focus characterizes marketing’s role in producing ethical and responsible business decisions. Prerequisite for College of Business majors and minors: Admission to the College of Business. Prerequisites for non-College of Business majors and minors: Junior standing and instructor’s permission.


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  • MKTG 327 - Marketing and Entrepreneurship

    (3 S.H.)

    An examination of the procedures and managerial practices of small business. Specific emphasis is given to entrepreneurial subjects such as the legal organization of the firm, financing, franchising, site selection, employee management, and buying and customer support functions. Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300 - Principles of Marketing . Prerequisites for non-College of Business majors and minors: Junior standing and instructor’s permission.


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  • MKTG 329 - Sports Marketing

    (3 S.H.)

    Sports’ marketing focuses on the different problems presented in developing promotional programs for sports teams, events, products and services. Emphasis will be placed on professional and collegiate level teams and events, and on international and national brands. A survey of potential sports-related jobs is included. Student fee may be required. Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300 - Principles of Marketing . Prerequisites for non-College of Business majors and minors: Junior standing and instructor’s permission.


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  • MKTG 331 - International Marketing

    (3 S.H.)

    A study of the economic, political, cultural, and business environments affecting the international marketing operations of the firm. Market selection decision, entry and operating decisions, marketing mix decisions, and organizational structures are examined. Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300 - Principles of Marketing . Prerequisites for non-College of Business majors and minors: Junior standing and instructor’s permission.


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  • MKTG 332 - Market Analysis

    (3 S.H.)

    This course defines relevant markets, analyzes primary and selective demand for the market, segments the market, and identifies potential target markets. This course focuses on market-oriented decision-making through the analysis of consumers, competitors, and company processes. Marketing information literacy is emphasized through the utilization of numerous information sources and computer software applications. A formal situation (SWOT) analysis is researched, written, and presented. Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300 - Principles of Marketing . Prerequisites for non-College of Business majors and minors: Junior standing, any college-level statistics course, and instructor’s permission.


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  • MKTG 333 - Topics in Marketing

    (3 S.H.)

    Various courses offered in conjunction with curriculum needs and the availability of faculty with relevant expertise. Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300 - Principles of Marketing . Prerequisites for non-College of Business majors and minors: Junior standing and instructor’s permission. This course may be repeated.


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  • ◆ MKTG 334 - Marketing Research

    (3 S.H.)

    This course analyzes the roles, the functions, and the processes that surround marketing research; it emphasizes the specification, collection, and analysis of primary data.  The course examines the research process, problem definition, alternative research designs, qualitative methods, survey methods, experiments, measurement and questionnaire design, data collection, and foundational techniques for data analysis, as well as hands-on experience with computer application for data analysis and questionnaire development.  Emphasis is placed on the practical issues related to the decision maker’s use of marketing information.  Marketing research provides the student with substantial experience in developing critical analysis and math/statistics skills. Prerequisites for College of Business majors and minors: Admission to the College of Business MATH 140 or MATH 212 and MKTG 300.  Prerequisites for non-College of Business majors and minors: Junior standing, any college level statistics course and instructor’s permission.


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  • MKTG 335 - Tourism Marketing

    (3 S.H.)

    This course provides students with an introduction to the principles and issues associated with marketing the services and products that comprise the leisure industry. This includes examining the behavioral component of consumers who use travel, hospitality and tourism services and products, as well as the research techniques that inform marketing strategies for tourism- related organizations Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300 - Principles of Marketing . Prerequisites for non-College of Business majors and minors: Junior standing and instructor’s permission.


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  • MKTG 336 - Services Marketing

    (3 S.H.)

    This course examines how services can be developed and marketed to increase customer satisfaction and retention in order to extend an organization’s sustainable competitive advantage. Topics include the measurement and management of service quality, service recovery, linking customer measurement to performance, customer and employee roles in service delivery, and how standard marketing topics such as pricing and promotion apply to services. Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300 - Principles of Marketing . Prerequisites for non-College of Business majors and minors: Junior standing and instructor’s permission.


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  • MKTG 338 - Branding

    (3 S.H.)

    This course examines the relevant concepts involved in the management of brands both in the context of consumers and in organizations. A distinguishing characteristic of modern marketing has been its focus on the creation of differentiated brands. Topics will include identifying and developing bases of brand differentiation; researching and establishing unique brand associations using product attributes, brand marks, names, packages, distribution strategies, and promotional strategies; understanding brand equity and its value to an organization; designing marketing programs to build brand equity; turning around brands in crisis; managing brands over time; and understanding the issues involved with international branding. Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300 - Principles of Marketing . Prerequisites for non-College of Business majors and minors: Junior standing and instructor’s permission.


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  • MKTG 339 - Internet and Social Media Marketing

    (3 S.H.)

    This course examines website design and social media as marketing tools while using core marketing concepts as a framework to develop successful internet-based marketing programs. Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300 - Principles of Marketing . Prerequisites for non-College of Business majors and minors: Junior standing and instructor’s permission.


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  • MKTG 341 - E-Commerce

    (3 S.H.)

    Through a business application, this course directly applies marketing strategies and concepts to a practical commerce-based website. It prepares future business decision makers for the rapidly changing world of web business practices. Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300 - Principles of Marketing . Prerequisites for non-College of Business majors and minors: Junior standing and instructor’s permission.


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  • MKTG 343 - Business to Business Marketing

    (3 S.H.)

    Business to business marketing considers organizational and industrial markets and marketing processes. An examination of organizational buy- ing behavior procurement and marketing management for industrial goods and services is provided. Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300 - Principles of Marketing . Prerequisites for non-College of Business majors and minors: Junior standing and instructor’s permission.   Grade only.


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  • ◎ MKTG 344 - Buyer Behavior

    (3 S.H.)

    This course takes a strategic perspective to examine the impact of the nature and scope of consumer and business buyer behavior on planning the marketing mix. The course includes the study of marketing management theory in the experience of consumer and business markets. Course implementation will involve detailed analysis of psychology, sociology, and social psychology theories in the development of marketing strategy and implementation plans. Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300 - Principles of Marketing . Prerequisites for non-College of Business majors and minors: Junior standing and permission of instructor.


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  • △ MKTG 346 - Marketing Management

    (3 S.H.)

    Marketing management is a comprehensive application of the development and implementation of a marketing plan including the plan’s placement in a business or organizational plan. This course will involve detailed analysis of product development and management activities such as research and development, brand management, and product line management; promotional activities such as advertising, personal selling, public relations, and sales and trade promotions; distribution activities such as retailing and wholesaling; and pricing activities such as new product pricing, pricing strategies, and price adjustments. The course includes substantial experiential learning with written communications skills, including the creation and communication of a marketing plan. Prerequisites for College of Business majors and minors: Admission to the College of Business, MKTG 300 - Principles of Marketing ,  MKTG 332 - Market Analysis , and ◎ MKTG 344 - Buyer Behavior . ◆ MKTG 334 - Marketing Research  must be taken prior or concurrently; or, instructor’s permission. Prerequisites for non-College of Business majors and minors: Junior standing and instructor’s permission.


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  • MKTG 348 - Qualitative Research and Planning

    (3 S.H.)

    This project-orientated course introduces students to marketing applications of qualitative research techniques from behavioral sciences. The course leads students through the process of identifying high potential issues, formulating qualitative research objectives, compiling qualitative research designs, collecting qualitative data, analyzing qualitative data, and formulating and presenting qualitative findings and applying them to the development of marketing communications. Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300 - Principles of Marketing . Prerequisites for non-College of Business majors and minors: Junior standing and instructor’s permission. Grade only.


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