Sep 27, 2024  
2012-2013 Undergraduate Catalog 
    
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2012-2013 Undergraduate Catalog [ARCHIVED CATALOG]

Course Descriptions

Course descriptions include the following elements:

Course Code,  Number, and Titles: The course code indicates the department or program in which the course is housed. The course number indicates the level at which the course should be taken. Generally, first-year students take 100-level courses; sophomores, 200-level; juniors, 300-level; and seniors, 400-level. Students are required to limit course selection to courses not more than one level above their class standing. First-year students are not permitted to enroll in 400-level courses. Undergraduate students who need 12 or fewer semester credits to complete all baccalaureate degree requirements may request permission from the Director of Graduate Studies to take courses for graduate credit to complete a regular course load during the semester of  graduation. However, undergraduate students may not enroll in courses at the 600-level or 700-level.

Credits: The number of semester hours of credit given upon completion of the course.

Course Content: A brief description of subject matter gives students an idea of what to expect in the course.

Prerequisites: If required or recommended, a prerequisite is either a course that must be completed prior to enrolling in the course or some other requirement that must be met prior to enrolling in the course.

Grading Method: If a course is offered on a grade-only or pass/no credit-only basis, that status is included in the course description. A department’s general pass/no credit policy is included in its listing of program requirements. Students should check the policy before enrolling in a course on a pass/no credit basis.

Frequency of Offering: Course descriptions may indicate how often the course is offered.

Note:

◎= Oral Intensive

◆ = Math/Critical Analysis Intensive

△ = Writing Intensive
 

Management
  

  • MGMT 475 - International Management

    (3 S.H.)

    A study of how and why multinational organizations need to adapt their management tasks and practices to the different international settings in which they operate. The course will incorporate the study and intensive discussion of the latest literature and case studies to examine these changes in this field Prerequisites for College of Business BS majors and minors: Admission to College of Business and   or instructor’s permission. Prerequisites for all other majors and minors: Junior standing,  , and instructor’s permission. Grade only.


    Course Registration

  
  

  • MGMT 494 - Current Topics in Operations Management

    (3 S.H.)

    This course will explore some of the latest techniques and concepts in OM. The objective of this course is to relate these techniques and concepts to a systems view of the operations function. Prerequisites for College of Business BS majors and minors: Admission to the College of Business and  . Prerequisites for all other majors and minors: Junior standing,  , and instructor’s permission. Grade only.


    Course Registration

  

Management Information Systems
  

  • MIS 202 - Microcomputers in Business

    (3 S.H.)

    An introduction to some of the more commonly used software packages for business decision-making. Spreadsheet, business graphics, database, and integrated software are introduced Grade only. Offered fall and spring semesters.


    Course Registration

  

  • MIS 312 - Business Computer Programming

    (3 S.H.)

    An object-oriented approach to business systems development and programming using the latest tools. Problem-solving techniques with emphasis on business applications, including file and database access. Prerequisites for College of Business BS majors and minors: Admission to the College of Business. Prerequisites for all other majors and minors: Junior standing and instructor’s permission. Grade only.


    Course Registration

  

  • MIS 332 - Business Programming Tools

    (3 S.H.)

    Introduction to advanced programming tools. The student will document, compile, test, and debug business application problems using new application development tools and techniques. Prerequisite for College of Business BS majors and minors: Admission to the College of Business and  . Prerequisite for all other majors and minors: Junior standing,  , and instructor’s permission. Grade only.


    Course Registration

  

  • MIS 342 - Advanced Business Computer Applications

    (3 S.H.)

    The focus of this course is on the development and management of business database systems. It provides the theoretical concepts as well as practical approaches to planning, development, testing, and documentation of business database systems. Project planning and control approach are used to relate database administration to information systems management. Students are required to develop, implement, and evaluate a business database system. Prerequisites for College of Business BS majors and minors: Admission to the College of Business. Prerequisites for all other majors and minors: Junior standing, and instructor’s permission. Grade only. Offered fall and spring semesters.


    Course Registration

  

  • MIS 362 - Management Information Systems

    (3 S.H.)

    An introduction to basic concepts of management information system design, implementation, and control. Application of computer-based MIS and decision models to business and management situations and problems. Prerequisite for College of Business BS majors and minors: Admission to the College of Business. Prerequisites for all other majors and minors: Junior standing and instructor’s permission. Grade only. Offered fall and spring semesters.


    Course Registration

  
  

  • MIS 398 - Internship

    (1-9 S.H.)

    Credits will not be counted in the MIS major, but will be counted as general elective credits. Prerequisites: for College of Business majors: Admission to the College of Business, concurrent enrollment in MIS 399 - Internship Project . P/NC only.


    Course Registration

  
  

  • MIS 412 - Management of E-Commerce

    (3 S.H.)

    E-commerce is studied from a managerial perspective. Topics include e-business, web EDI, and business uses of the internet. The influence of technology on collaboration and new business methods is discussed. Prerequisites for College of Business BS majors and minors: Admission to the College of Business and  . Prerequisites for all other majors and minors: Junior standing,  , and instructor’s permission. Grade only.


    Course Registration

  

  • MIS 452 - Management of Telecommunication Systems

    (3 S.H.)

    This course provides an understanding of basic concepts involved in management of data communications, teleprocessing, and networks. Topics covered in this course include a review of the history of data communications and communications networks, fundamental principles of managing data and voice communications, and network security. Various commercial products are surveyed. The necessity of managing telecommunications in business is emphasized and issues in applying telecommunications in corporate environments are discussed. Also, the effects of regulatory environment in the telecommunications industry are covered. Prerequisites for College of Business BS majors and minors: Admission to the College of Business and  .
    Prerequisites for all other majors and minors: Junior standing,  , and instructor’s permission. Grade only. Offered fall semester.


    Course Registration

  

  • MIS 462 - Decision Support Systems

    (3 S.H.)

    This course focuses on complex management decision activities, which require extensive use of information and modeling. It explores the application of computer-based management decision support systems (DSS) not only to operational and control decisions, but also to strategic and planning managerial decision-making activities. The conceptual framework as well as practical application of DSS is discussed. Prerequisites for College of Business BS majors and minors: Admission to the College of Business and  . Prerequisites for all other majors and minors: Junior standing,  , and instructor’s permission. Grade only.


    Course Registration

  
  

  • MIS 486 - Independent Studies in MIS

    (1-3 S.H.)

    Offers the advanced student an opportunity to do additional reading and/or research in areas of special interest regarding management information systems. Prerequisites for College of Business BS majors and minors: Admission to the College of Business, instructor’s permission, and senior standing. Prerequisite for all other majors and minors: Senior standing and instructor’s permission. Grade only.


    Course Registration

  

  • MIS 492 - Topics in MIS

    (3 S.H.)

    The major focus of this course is on the advanced and complex concepts of information systems technology. The objective is to provide perspectives for adapting to information systems technology. Key conceptual frameworks of MIS, as well as cutting-edge business application development technologies, are presented. Prerequisite for College of Business BS majors and minors: Admission to the College of Business and  . Prerequisite for all other majors and minors: Junior standing,  , and instructor’s permission. Grade only.


    Course Registration


Marketing
  

  • MKTG 100 - Marketing and Society

    (3 S.H.)

    This course introduces students to marketing’s role in society and compares it with marketing’s role within the organization. Ethical and moral issues pertinent to marketing are raised. These include the ethical dilemmas often faced by marketing professionals, as well as the consequences of marketing on society as a whole.


    Course Registration

  

  • MKTG 105 - Global Exchange: A Cross-Cultural Approach

    (3 S.H.)

    An introduction to key macro-marketing concepts within the context of current and emerging global issues. This course is designed to explore the social goals and ethical responsibilities of the marketing system in consumption patterns, the resources used to produce those goods, and the impact of that production and consumption on the environment, society and stakeholders in this dynamic era of globalization. Topics include sustainability, global linkages, emerging markets, quality of life, global labor issues, cultural imperialism, environmental impacts, income inequality, and fair trade practices. Meets GOAL 8.


    Course Registration

  

  • MKTG 249 - Independent Marketing Study

    (1-9 S.H.)

    This course offers students the opportunity to do individual research or study in an area of special interest. Grade or P/NC option.

    Course may be repeated.


    Course Registration

  

  • MKTG 300 - Principles of Marketing

    (3 S.H.)

    Principles of Marketing provides a market-oriented perspective to business decision-making. Market-oriented decision-making utilizes concepts, frameworks and processes to understand buyers, competitors, and the marketing environment in order to select target markets and develop the company’s value proposition. Core marketing decisions involve developing and managing the product, its pricing and its distribution, and communicating the offer to the marketplace. Successful marketing results in customer satisfaction and loyalty while accomplishing the company’s sales and profit objectives. Incorporating multiple perspectives of stakeholders with an explicit customer focus characterizes marketing’s role in producing ethical and responsible business decisions. Prerequisite for College of Business majors and minors: Admission to the College of Business. Prerequisites for non-College of Business majors and minors: Junior standing and instructor’s permission.


    Course Registration

  

  • MKTG 325 - Professional Selling

    (3 S.H.)

    Learning professional selling concepts and the communications skills to apply them. Topics include interpersonal communications in business, relationship building, prospecting and qualifying, determining customer wants and needs, sales presentation, and negotiation and post-sale communications. Employment opportunities in sales are examined. Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300 - Principles of Marketing . Prerequisites for non-College of Business majors and minors: Junior standing and instructor’s permission.


    Course Registration

  

  • MKTG 327 - Marketing and Entrepreneurship

    (3 S.H.)

    An examination of the procedures and managerial practices of small business. Specific emphasis is given to entrepreneurial subjects such as the legal organization of the firm, financing, franchising, site selection, employee management, and buying and customer support functions. Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300 - Principles of Marketing . Prerequisites for non-College of Business majors and minors: Junior standing and instructor’s permission.


    Course Registration

  

  • MKTG 329 - Sports Marketing

    (3 S.H.)

    Sports’ marketing focuses on the different problems presented in developing promotional programs for sports teams, events, products and services. Emphasis will be placed on professional and collegiate level teams and events, and on international and national brands. A survey of potential sports-related jobs is included. Student fee may be required. Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300 - Principles of Marketing . Prerequisites for non-College of Business majors and minors: Junior standing and instructor’s permission.


    Course Registration

  

  • MKTG 331 - International Marketing

    (3 S.H.)

    A study of the economic, political, cultural, and business environments affecting the international marketing operations of the firm. Market selection decision, entry and operating decisions, marketing mix decisions, and organizational structures are examined. Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300 - Principles of Marketing . Prerequisites for non-College of Business majors and minors: Junior standing and instructor’s permission.


    Course Registration

  

  • MKTG 332 - Market Analysis

    (3 S.H.)

    This course defines relevant markets, analyzes primary and selective demand for the market, segments the market, and identifies potential target markets. This course focuses on market-oriented decision-making through the analysis of consumers, competitors, and company processes. Marketing information literacy is emphasized through the utilization of numerous information sources and computer software applications. A formal situation (SWOT) analysis is researched, written, and presented. Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300 - Principles of Marketing . Prerequisites for non-College of Business majors and minors: Junior standing, any college-level statistics course, and instructor’s permission.


    Course Registration

  

  • MKTG 333 - Topics in Marketing

    (3 S.H.)

    Various courses offered in conjunction with curriculum needs and the availability of faculty with relevant expertise. Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300 - Principles of Marketing . Prerequisites for non-College of Business majors and minors: Junior standing and instructor’s permission.

    This course may be repeated.


    Course Registration

  

  • ◆ MKTG 334 - Marketing Research

    (3 S.H.)

    This course analyzes the roles, the functions, and the processes that surround marketing research; it emphasizes the specification, collection, and analysis of primary data. The course examines the research process, problem definition, alternative research designs, qualitative methods, survey methods, experiments, measurement and questionnaire design, data collection, and foundational techniques for data analysis, as well as hands-on experience with computer applications for data analysis and questionnaire development. Emphasis is placed on the practical issues related to the decision maker’s use of marketing information. Marketing research provides the student with substantial experience in developing critical analysis and math/statistics skills. Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300 - Principles of Marketing  and the math and statistics courses as required by major. Prerequisites for non-College of Business majors and minors: Junior standing, college-level statistics and math courses as required by major, and instructor’s permission.


    Course Registration

  

  • MKTG 335 - Tourism Marketing

    (3 S.H.)

    This course provides students with an introduction to the principles and issues associated with marketing the services and products that comprise the leisure industry. This includes examining the behavioral component of consumers who use travel, hospitality and tourism services and products, as well as the research techniques that inform marketing strategies for tourism- related organizations Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300 - Principles of Marketing . Prerequisites for non-College of Business majors and minors: Junior standing and instructor’s permission.


    Course Registration

  

  • MKTG 336 - Services Marketing

    (3 S.H.)

    This course examines how services can be developed and marketed to increase customer satisfaction and retention in order to extend an organization’s sustainable competitive advantage. Topics include the measurement and management of service quality, service recovery, linking customer measurement to performance, customer and employee roles in service delivery, and how standard marketing topics such as pricing and promotion apply to services. Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300 - Principles of Marketing . Prerequisites for non-College of Business majors and minors: Junior standing and instructor’s permission.


    Course Registration

  

  • MKTG 338 - Branding

    (3 S.H.)

    This course examines the relevant concepts involved in the management of brands both in the context of consumers and in organizations. A distinguishing characteristic of modern marketing has been its focus on the creation of differentiated brands. Topics will include identifying and developing bases of brand differentiation; researching and establishing unique brand associations using product attributes, brand marks, names, packages, distribution strategies, and promotional strategies; understanding brand equity and its value to an organization; designing marketing programs to build brand equity; turning around brands in crisis; managing brands over time; and understanding the issues involved with international branding. Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300 - Principles of Marketing . Prerequisites for non-College of Business majors and minors: Junior standing and instructor’s permission.


    Course Registration

  

  • MKTG 339 - Internet and Social Media Marketing

    (3 S.H.)

    This course examines website design and social media as marketing tools while using core marketing concepts as a framework to develop successful internet-based marketing programs. Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300 - Principles of Marketing . Prerequisites for non-College of Business majors and minors: Junior standing and instructor’s permission.


    Course Registration

  

  • MKTG 341 - E-Commerce

    (3 S.H.)

    Through a business application, this course directly applies marketing strategies and concepts to a practical commerce-based website. It prepares future business decision makers for the rapidly changing world of web business practices. Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300 - Principles of Marketing . Prerequisites for non-College of Business majors and minors: Junior standing and instructor’s permission.


    Course Registration

  

  • MKTG 343 - Qualitative Research and Planning

    (3 S.H.)

    This project-oriented course introduces students to marketing applications of qualitative research techniques from behavioral sciences. The course leads students through the process of identifying high potential issues, formulating qualitative research objectives, compiling qualitative research designs, collecting qualitative data, analyzing qualitative data, and formulating and presenting qualitative findings and applying them to the development of marketing communications. Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300 . Prerequisites for non-College of Business majors and minors: Junior standing and instructor’s permission.


    Course Registration

  

  • ◎ MKTG 344 - Buyer Behavior

    (3 S.H.)

    This course takes a strategic perspective to examine the impact of the nature and scope of consumer and business buyer behavior on planning the marketing mix. The course includes the study of marketing management theory in the experience of consumer and business markets. Course implementation will involve detailed analysis of psychology, sociology, and social psychology theories in the development of marketing strategy and implementation plans. Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300 - Principles of Marketing . Prerequisites for non-College of Business majors and minors: Junior standing and permission of instructor.


    Course Registration

  

  • MKTG 345 - Sales Management

    (3 S.H.)

    An in-depth coverage of determining the types of sales positions, the recruiting and hiring process, training, determining sales territories, methods of compensation and motivation, and control over the sales force. Prerequisites for College of Business majors and minors: Admission to the College of Business and  . Prerequisites for non-College of Business majors and minors: Junior standing and instructor’s permission.
     


    Course Registration

  

  • △ MKTG 346 - Marketing Management

    (3 S.H.)

    Marketing management is a comprehensive application of the development and implementation of a marketing plan including the plan’s placement in a business or organizational plan. This course will involve detailed analysis of product development and management activities such as research and development, brand management, and product line management; promotional activities such as advertising, personal selling, public relations, and sales and trade promotions; distribution activities such as retailing and wholesaling; and pricing activities such as new product pricing, pricing strategies, and price adjustments. The course includes substantial experiential learning with written communications skills, including the creation and communication of a marketing plan. Prerequisites for College of Business majors and minors: Admission to the College of Business, MKTG 300 - Principles of Marketing ,  MKTG 332 - Market Analysis , and ◎ MKTG 344 - Buyer Behavior . ◆ MKTG 334 - Marketing Research  must be taken prior or concurrently; or, instructor’s permission. Prerequisites for non-College of Business majors and minors: Junior standing and instructor’s permission.


    Course Registration

  

  • MKTG 348 - Qualitative Research and Account Planning

    (3 S.H.)

    This project-oriented course introduces students to marketing applications of qualitative research techniques from behavioral sciences. The course leads students through the process of identifying high potential issues, formulating qualitative research objectives, compiling qualitative research designs, collecting qualitative data, analyzing qualitative data, and formulating and presenting qualitative findings and applying them to the development of marketing communications. Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300 - Principles of Marketing . Prerequisites for non-College of Business majors and minors: Junior standing and instructor’s permission.


    Course Registration

  

  • MKTG 349 - Independent Study

    (1-3 S.H.)

    Offers the advanced student an opportunity to do additional readings and/or research papers in areas of special interest. Prerequisites for College of Business majors and minors: Admission to the College of Business, MKTG 300 - Principles of Marketing , and department approval. Prerequisites for non-College of Business majors and minors: Junior standing and departmental approval. Grade only.


    Course Registration

  

  • MKTG 363 - Integrated Marketing Communications

    (3 S.H.)

    This course provides students with an in-depth understanding of each tool in the promotional mix (advertising, direct marketing, interactive/internet marketing, sales promotion, publicity/public relations, and personal selling) from the perspective of the marketing manager. Students learn how to apply each tool in implementing the organization’s marketing strategies and accomplishing its marketing objectives. Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300 - Principles of Marketing . Prerequisite for non-College of Business majors and minors: Junior standing and instructor’s permission.


    Course Registration

  

  • MKTG 365 - Advanced Professional Selling

    (3 S.H.)

    An in-depth examination of advanced selling and communication techniques designed for students intending to pursue professional selling, customer service, or related career paths. Specific topics include relationship management, buyer behavior, communication skills development, and the intricacies of applying the sales process to numerous sales situations in a dynamic, competitive environment. The course will include substantial experiential learning involving contact with numerous sales professionals. Prerequisites: Admission to the College of Business, MKTG 300 - Principles of Marketing , and a grade of “C” or better in MKTG 325 - Professional Selling , or instructor’s permission.


    Course Registration

  

  • MKTG 398 - Internship

    (1-9 S.H.)

    Credits will not be counted in marketing major, but as general elective credits. Prerequisites for College of Business majors and minors: Admission to the College of Business, three 300-level marketing classes and department approval. P/NC only.


    Course Registration

  

  • MKTG 399 - Internship Experience

    (3 S.H.)

    See department chairperson for a list of requirements. Credits fulfill marketing major practicum requirement. Prerequisites for College of Business majors and minors: Admission to the College of Business, three 300-level marketing classes, and department approval. Grade only.


    Course Registration

  

  • MKTG 429 - Small Business Consulting

    (3 S.H.)

    This course is designed to provide students with an opportunity to integrate and apply their knowledge, skills, and abilities in a real world situation. A wide variety of projects may be considered; however, all projects must be integrative and comprehensive. Projects typically consist of working with a business on a special project or assisting the business in an area in which they are trying to improve. Alternative projects have included developing a business plan for a new business, conducting marketing research, completing a special project outside the normal responsibilities for a company where you currently work, analyzing an industry, conducting original research to extend general business knowledge, etc. Credits fulfill marketing major practicum requirement. Prerequisites for College of Business majors and minors: Admission to the College of Business, department approval, and two of the following courses: MKTG 332 - Market Analysis , ◆ MKTG 334 - Marketing Research , ◎ MKTG 344 - Buyer Behavior , or △ MKTG 346 - Marketing Management . Grade only.


    Course Registration


Mass Communication
  

  • MCOM 100 - Mass Media and Society

    (3 S.H.)

    Sociological examination of the interrelationship of mass media and society in contemporary America. Meets GOAL 9.


    Course Registration

  

  • MCOM 115 - Photography Appreciation

    (3 S.H.)

    An introduction to the art and expression of photography through lecture, photography assignments, discussion, and critique. Students complete photo assignments tied to major themes of the course using simple cameras and commercially-processed film. Emphasis on wide range of genres and important photographers and their work from 1839 to the present.  Meets GOAL 6 (Fine Arts).


    Course Registration

  

  • MCOM 120 - Electronic Media

    (3 S.H.)

    History, characteristics, philosophy, and impact of radio, television, cable, and the developing electronic mass media.


    Course Registration

  
  

  • MCOM 172 - Print and Web Production

    (3 S.H.)

    Learn and apply advanced tools for effective communication in print and on the web. Students are required to demonstrate proficiency in the common software suitable to industry. Prerequisite: Demonstrated proficiency in designated software or MCOM 175 - Mass Communication Computer Applications .


    Course Registration

  

  • MCOM 173 - Audio and Video Production

    (3 S.H.)

    This course will give students an applied practical introduction to the fundamentals of audio and video electronic media production. The course will cover terminology and techniques associated with audio and video digital production. This course will give students hands-on experience with digital video cameras and audio recorders, along with experience in both audio and video editing software.


    Course Registration

  

  • MCOM 175 - Mass Communication Computer Applications

    (3 S.H.)

    Basic computer skills for the mass media using page layout as well as image generation and image manipulation applications.


    Course Registration

  

  • MCOM 202 - Creativity and Innovation

    (3 S.H.)

    Creativity can be achieved by anyone with effort and hard work. This course examines the theoretical foundations of creativity and innovation. Students will be given the tools to help them identify and solve mass communication problems, formulate objectives, and create a plan to reach their objectives. This foundation course will nurture students’ creativity in their work and lives. Prerequisites: MCOM 100 - Mass Media and Society  and minimum of 24 semester credits.


    Course Registration

  

  • MCOM 205 - Principles of Internet Communication

    (3 S.H.)

    An overview of the specialized nature of communicating to mass audiences via the Internet. Students learn website development and multimedia authoring tools to communicate clearly and maintain interest while providing effective communication.


    Course Registration

  

  • MCOM 210 - Visual Communication

    (3 S.H.)

    Basic visual communication theory as it applies to mass communication with practical, hands-on application. Students explore visual literacy, aesthetics, design principles, creativity, critical evaluation of images in a variety of media, and the ethics of visual communication.


    Course Registration

  

  • MCOM 215 - Photo: The Technical Art

    (3 S.H.)

    An intermediate-level course intended to provide the student with additional experience conceptualizing, producing, and talking about photographs. Prerequisite: MCOM 210 - Visual Communication .


    Course Registration

  
  

  • MCOM 221 - Electronic Media and the Web

    (3 S.H.)

    Characteristics, philosophy and impact of radio, television, web and the developing electronic mass media. This course will provide students with an extensive introduction to the forms, function and purpose of electronic media. Prerequisite: MCOM 100 - Mass Media and Society .


    Course Registration

  
  

  • MCOM 226 - Video/Multimedia Planning and Design

    (3 S.H.)

    An overview of the television/video and multimedia communication process with special attention to organizing, scripting, budgeting, equipment, and personnel. This course deals with essential pre-production planning. Prerequisite: △ MCOM 232 - News Writing .


    Course Registration

  
  

  • MCOM 240 - Principles of Public Relations

    (3 S.H.)

    Nature and role of public relations in a democratic society. Case problems and projects, including brochures/flyers; print, radio, and TV ads; newsletters; websites; and portfolios.


    Course Registration

  

  • MCOM 260 - Principles of Advertising

    (3 S.H.)

    A survey course that serves as an introduction to advertising. The course covers the structure of the advertising industry, the process of creating and delivering an advertising message and the function advertising serves in our society. Includes a variety of practical application projects.


    Course Registration

  
  

  • MCOM 280 - Principles of Media Literacy

    3 S.H.

    This course focuses on the analysis and criticism of media sources; how people experience and understand media content; and the roles of media in producing and transforming culture. Students will learn how to relate the contemporary media-saturated environments by recognizing the connections between critical thinking skills and media literacy. Meets GOAL 9.


    Course Registration

  
  

  • △ MCOM 305 - Mass Media History

    (3 S.H.)

    Development of the mass media including historiography, examination of movements and current research problems.


    Course Registration

  
  

  • MCOM 311 - Topics in Mass Communication

    (3 S.H.)

    The content and subject matter varies, depending on current events and issues of interest to Mass Communication students and faculty. All topics will relate directly to issues of special interest to the field at that time. Prerequisites: MCOM 100 - Mass Media and Society  and junior standing.


    Course Registration

  

  • MCOM 312 - Visual Perception and Imaging

    (3 S.H.)

    This course is an in-depth examination of the production and perception of images. Students acquire a deep foundation in composition and color design necessary to develop an advanced photographic practice. The class includes selection, gestalt grouping, light, memory and association, color, time, space, contours, illusion, rhetoric, subliminal elements, and critiquing photographs. Students acquire a foundation for becoming discerning producers and consumers of images, and learn how and why images communicate in a given expressive context. This class provides students the tools for producing advanced images in the upper-level photography classes. Prerequisites:   and  MCOM 215 - Photo: The Technical Art .


    Course Registration

  

  • MCOM 317 - Photojournalism Practicum

    (3 S.H.)

    Practical hands-on applications of photojournalism concepts and theories in the form of news photography and photo stories for publication in print version of departmental laboratory publication and adapting print version for electronic dissemination. Prerequisite: MCOM 310 - Photojournalism and Documentary .


    Course Registration

  
  
  
  
  
  

  • MCOM 328 - Advanced Audio

    (3 S.H.)

    This class provides a 21st-century holistic approach to audio production, providing a theoretical and practical foundation in the techniques and aesthetics of radio programming. Regardless of technological advances, the core element of the course remains grounded in the need to effectively communicating with the listener. Prerequisites:   and MCOM 220 - Broadcast Writing .


    Course Registration

  

  • MCOM 332 - News Gathering

    (3 S.H.)

    Interviewing, observation, and research as information-gathering methodologies; with reporting assignments for publication and broadcast. Prerequisite: △ MCOM 232 - News Writing .


    Course Registration

  
  
  

  • MCOM 340 - Public Relations Cases

    (3 S.H.)

    Examination of public relations as applied in business, industry, government, social services, and other organizations—for-profit and not-for-profit. The course teaches students about promotional and communications activities in the “real world.” Prerequisite: MCOM 240 - Principles of Public Relations .


    Course Registration

  

  • MCOM 345 - Public Relations Writing

    (3 S.H.)

    Preparing news releases; internal and external promotional materials; publications; newsletters; print, radio, and TV ads; brochures; websites; and other promotional activities. Prerequisite: MCOM 332 - News Gathering .


    Course Registration

  
  

  • MCOM 349 - Advanced Strategic TV Production

    (3 S.H.)

    This course is about the business, process and execution of producing strategic multimedia videos. Students will get an in-depth, hands-on look at the production of strategic videos. Public service announcements, commercials, corporate video and viral and social media videos are a sampling of strategic videos pieces that will be covered. Prerequisite:  MCOM 173 - Audio and Video Production .


    Course Registration

  

  • MCOM 353 - Multimedia News and Information

    (3 S.H.)

    This class will prepare students for working in a multimedia newsroom. Students will be introduced to topics related to multimedia journalism, including new media professions, online reporting, audio, video and web storytelling and package formats and basic multimedia design. Students will learn how to report and produce an edited online package using audio, video and photo together with text to tell a story. Students will use what they have learned in earlier MCOM courses to research, photograph, video record, audio record, write, edit and publish multi-media stories. Students will be responsible for story development that has the potential of airing on WSU’s media outlets. Prerequisites:  MCOM 171 - Media Writing  and  MCOM 173 - Audio and Video Production .


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  • MCOM 356 - Media and Society International

    (3 S. H.)

    Involves study abroad. Designed to provide students with exposure to concepts and principles involved in understanding the interrelationship between the mass media and society in a country other than the United States. The course is similar in content to MCOM 100 - Mass Media and Society . In this case, however, the relationship being examined is specific to the country visited during that particular term. Students can repeat this course for up to six credit hours. The first three credit hours will be applied toward fulfilling requirements for the major and/or minor; the remaining three credit hours will be applied toward general electives.

    Students can repeat this course for up to six credit hours. The first three credit hours will be applied toward fulfilling requirements for the major and/or minor; the remaining three credit hours will be applied toward general electives.


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  • MCOM 360 - Advertising Copy Writing

    (3 S.H.)

    The creation of effective advertising messages for newspapers, magazines, radio, television, and other mass media. The course emphasizes the writing of advertising copy and the coordination of visual and verbal concepts to achieve advertising objectives. Prerequisite: MCOM 260 - Principles of Advertising .


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  • MCOM 362 - Advertising Design

    (3 S.H.)

    Principles and practices of advertising design with an emphasis on the design of effective advertisements in newspapers, magazines, direct mail, television, and alternative delivery systems. Prerequisite: MCOM 360 - Advertising Copy Writing .


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  • MCOM 380 - Identity and the Media

    (3 S.H.)

    This course explores not only what media do for us but also what they do to us. The student will look into the ways that the media provokes new ways to think about community, identity, and our most basic concepts of self. Prerequisite:  MCOM 280 - Principles of Media Literacy .


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  • MCOM 381 - Desire and Technology

    (3 S.H.)

    This course will show how virtual worlds can change ideas about identity and society. The student will study facets of Second Life, [how the residents create communities, buy property and build homes, go to concerts, attend weddings and religious services, buy and sell virtual goods and services, find friendships, fall in love - the possibilities are endless, and all encountered through a computer screen.] The rigor of critical review will be brought to the new frontier of second life, including issues of gender, race, sex, money, conflict and antisocial behavior, the construction of place and time, and the interplay of self and group. WSU e-Learning Center Second Life will be utilized for demonstrations. Prerequisite:  MCOM 280 - Principles of Media Literacy .

    Note: Effective Spring 2013 - No prerequisites.


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  • MCOM 399 - Internship

    (3 S.H.)

    Departmentally approved, supervised practical experience in mass communication. Prerequisite: Departmental approval. P/NC only.


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  • ◎ MCOM 405 - Mass Media Issues and Ethics

    (3 S.H.)

    Introduction to perspectives on ethics as applied to case studies and issues in advertising, broadcasting, journalism, photojournalism, and public relations. Prerequisites: MCOM 100 - Mass Media and Society  and senior standing.


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  • MCOM 408 - Research in Mass Media

    (3 S.H.)

    Investigation and interpretation of mass media research; introduction to procedures for studying media, content, audience, and effects; problems in gathering theoretical and applied research data concepts. Prerequisites: MCOM 100 - Mass Media and Society  and junior standing.


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  • MCOM 409 - Independent Study

    (3 S.H.)

    To meet the needs of the individual student. By previous arrangement only. Prerequisite: Junior standing.

    May be repeated for a total of 6 S.H.


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  • MCOM 430 - Specialized Reporting

    (3 S.H.)

    Interpretative writing, investigative reporting, editorial persuasion, and other topics. May be repeated for credit on a second topic. Prerequisite: MCOM 332 - News Gathering .

    May be repeated for credit on a second topic.


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