MCOM 221 - Principles of Transmedia Storytelling

(3 S.H.)

Digital technologies are a key element to understand the actual panorama of the Mass Media. Software and hardware developments brought new models of communication where the fragmentation of the message and the coordination between different media are keys to success. Principles of Transmedia Storytelling provides a working knowledge, in terms of theory and practice, of the main elements of this kind of narrative. The course will have a special emphasis on the impact of digital technologies in the storytelling arena. Students will be able to identify, analyze, implement or improve any Transmedia narrative from a conceptual and a strategic point of view. Grade only. Offered every semester.

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