◆ CMST 380 - Communication Research Methods

(3 S.H.)

This course surveys various qualitative and quantitative approaches used in communication research. Students taking this course will learn how to use and apply communication research methods in a variety of interpersonal, group, and organizational contexts, and will be well prepared to do work in fields requiring research methods such as advertising, marketing, public relations, and consulting. Prerequisites: One 300-level theory course and completion of one of the following statistics courses: ◆ ECON 222 - Statistics for Business and Economics, ◆ PSY 231 - Statistics, STAT 110 - Fundamentals of Statistics, STAT 210 - Statistics, or instructor’s permission. Offered annually.

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