MKTG 335 - Tourism Marketing

(3 S.H.)

This course provides students with an introduction to the principles and issues associated with marketing the services and products that comprise the leisure industry. This includes examining the behavioral component of consumers who use travel, hospitality and tourism services and products, as well as the research techniques that inform marketing strategies for tourism- related organizations Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300 - Principles of Marketing. Prerequisites for non-College of Business majors and minors: Junior standing and instructor’s permission.

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