Apr 19, 2024  
2016-2017 Undergraduate Catalog 
    
2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

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MCOM 346 - Public Relations Techniques and Strategies


(3 S.H.)

This course is designed to provide detailed instruction in how to write for a variety of Public Relations communication vehicles, both technically and strategically. It also involves the practical application of those concepts in a range of projects representative of PR in the professional environment. Prerequisites: MCOM 240 - Principles of Public Relations . Grade only.


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