May 05, 2021  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 100 - Marketing and Society


(3 S.H.)

This course introduces students to marketing’s role in society and compares it with marketing’s role within the organization. Ethical and moral issues pertinent to marketing are raised. These include the ethical dilemmas often faced by marketing professionals, as well as the consequences of marketing on society as a whole. Meets GOAL 9. Grade or P/NC.



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