Jul 24, 2021  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MCOM 360 - Advertising Copy Writing


(3 S.H.)

The creation of effective advertising messages for newspapers, magazines, radio, television, and other mass media. The course emphasizes the writing of advertising copy and the coordination of visual and verbal concepts to achieve advertising objectives. Prerequisite: MCOM 260 - Principles of Advertising . Grade only.



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