MKTG 105 - Global Exchange: A Sustainable Approach

(3 S.H.)

An introduction to key macro-marketing concepts within the context of sustainability and the interconnectedness of markets, society and the environment. This course is designed to explore the social goals and ethical responsibilities of the marketing system in consumption patterns, the resources used to produce those goods, and the impact of that production and consumption on the environment, society and stakeholders. We will investigate the interaction between consumption and the physical environment, as well as macro-marketing for a sustainable future. Topics include sustainable marketing, global linkages, emerging markets, consumption patterns, environmental impacts, and fair trade practices. Meets GOAL 10. Grade only.

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