MKTG 339 - Digital and Social Media Marketing

(3 S.H.)

This course examines digital marketing principles including website development, content development, social media, search engine marketing, email marketing, and web analytics. Students learn tools and techniques for applying core marketing concepts as the framework for successful digital marketing promotional plans. Students explore current and future trends in social media platforms and other digital marketing media to identify which are most appropriate for specific types of products and services. Prerequisites for College of Business majors and minors: Admission to College of Business and MKTG 300 - Principles of Marketing. Prerequisites for non-College of Business majors and minors: Junior standing and instructor permission. Grade only. Offered each semester.

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