MKTG 343 - Business to Business Marketing

(3 S.H.)

Business to business marketing considers organizational and industrial markets and marketing processes. An examination of organizational buying behavior procurement and marketing management for industrial goods and services is provided. Prerequisites: College of Business majors and minors: Admission to the College of Business and MKTG 300 - Principles of Marketing. Non-College of Business majors and minors: Junior standing and instructor permission. Grade only.

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