MKTG 429 - Small Business Consulting

(3 S.H.)

This course is designed to provide students with an opportunity to integrate and apply their knowledge, skills, and abilities in a real world situation. A wide variety of projects may be considered; however, all projects must be integrative and comprehensive. Projects typically consist of working with a business on a special project or assisting the business in an area in which they are trying to improve. Alternative projects have included developing a business plan for a new business, conducting marketing research, completing a special project outside the normal responsibilities for a company where you currently work, analyzing an industry, conducting original research to extend general business knowledge, etc. Credits fulfill marketing major practicum requirement. Prerequisites for College of Business majors and minors: Admission to the College of Business, department approval, and two of the following courses: MKTG 332 - Market Analysis, ◆ MKTG 334 - Marketing Research, MKTG 344 - Buyer Behavior, or △ MKTG 346 - Marketing Management. Grade only.

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