◆ CMST 380 - Communication Research Methods

(3 credits)

This course is an overview of the various qualitative, quantitative, and rhetorical approaches used in communication research. Students taking this course will learn about communication research methods in a variety of communication contexts. They will be well-positioned to do work requiring research methods in fields such as advertising, organizational consulting, political analysis, public relations campaigns, nonprofit service and outreach, and social media marketing. Prerequisites: ◆ ECON 222 - Statistics for Business and Economics, ◆ PSY 231 - Statistics, STAT 110 - Fundamentals of Statistics, STAT 210 - Statistics, CMST 282 - Introduction to Communication Studies, CMST 283 - Introduction to Rhetorical Studies, one 300-level CMST course, or instructor permission. Grade or P/NC. Offered each semester.