△ MKTG 420 - Marketing Management

(3 credits)

Marketing management is a comprehensive application of the development and implementation of a marketing plan including the plan’s placement in a business or organizational plan. This course will involve detailed analysis of product development and management activities such as research and development, brand management, and product line management; promotional activities such as advertising, personal selling, public relations, and sales and trade promotions; distribution activities such as retailing and wholesaling; and pricing activities such as new product pricing, pricing strategies, and price adjustments. The course includes substantial experiential learning with written communications skills, including the creation and communication of a marketing plan. Prerequisites for College of Business majors and minors: admission to the College of Business, MKTG 300 - Principles of Marketing, MKTG 332 - Market Analysis, and MKTG 344 - Buyer Behavior, and ◆ MKTG 334 - Marketing Research (or concurrent enrollment or instructor permission). Prerequisites for non-College of Business majors and minors: junior standing and instructor permission. Grade only. Offered each semester.

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