MKTG 353 - Marketing and the Common Good

(3 credits)

This course investigates the strategic function of marketing through the lens of values associated with serving the common good: contemplation, service, integrity, stewardship, and hospitality. An application of the triple bottom line (people, profit, and plant) will be incorporated with area non-profits to address marketing related issues. Prerequisite: Admission to College of Business or instructor permission. Grade only. Offered alternate semesters.

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