Mar 12, 2025  
2023-2024 Undergraduate Catalog 
    
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2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

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MCOM 361 - Advertising Media Planning & Buying

(3 credits)

Theories, problems, and practices related to advertising media evaluation and selection. Prerequisite: MCOM 240 - Principles of Public Relations  or MCOM 250 - Principles of Strategic Communication  or MCOM 260 - Principles of Advertising . Grade only. Offered fall semester.


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