MCOM 346 - Public Relations Techniques and Strategies

(3 credits)

This course is designed to provide detailed instruction in how to write for a variety of Public Relations communication vehicles, both technically and strategically. It also involves the practical application of those concepts in a range of projects representative of PR in the professional environment. Prerequisites: MCOM 240 - Principles of Public Relations or MCOM 250 - Principles of Strategic Communication; and MCOM 345 - Public Relations Writing. Grade only. Offered fall and spring semesters.

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