MKTG 332 - Market Analysis

(3 credits)

This course defines relevant markets, analyzes primary and selective demand for the market, segments the market, and identifies potential target markets. This course focuses on market-oriented decision-making through the analysis of consumers, competitors, and company processes. Marketing information literacy is emphasized through the utilization of numerous information sources and computer software applications. A formal situation (SWOT) analysis is researched, written, and presented. Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300 - Principles of Marketing. Prerequisites for non-College of Business majors and minors: Junior standing, any college-level statistics course, and instructor permission. Grade only. Offered fall and spring semesters.

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