MKTG 265 - Introduction to Professional Selling

(3 credits)

Learning professional selling concepts and the communications skills to apply them. Topics include interpersonal communications in business, relationship building, prospecting and qualifying, determining customer wants and needs, sales presentation, and negotiation and post-sale communications. Employment opportunities in sales are examined. Prerequisite: Completion of a minimum of 12 credits. Normally restricted to College of Business students. Professional Selling Certificate (PSLC) students will need instructor permission to enroll in this course. Grade only. Offered each semester. Note: Professional Selling Certificate (PSLC) students only need instructor permission to register for the course.

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