Sep 25, 2026  
2026-2027 Undergraduate Catalog [DRAFT] 
    
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2026-2027 Undergraduate Catalog [DRAFT]
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MCOM 361 - Advertising Media Planning & Buying

(3 credits)

Theories, problems, and practices related to advertising media evaluation and selection. Prerequisite: MCOM 250 - Principles of Strategic Communication . Grade only. Offered fall semester.


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