MCOM 339 - Strategic Social Media

(3 credits)

This course will provide students with an introduction to the history, theory, ethics, technology, and uses of social media. Social media are technologies that enable individuals and organizations to create, collaborate, and share messages with audiences of all sizes including mass audiences. Students will explore the possibilities and limitations of social media and will gain hands-on experience with several forms of social media technology. Grade only. Offered fall and spring semesters.

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