Marketing

109 Somsen Hall
507.457.5001
Marketing website
Russell Smith, Chairperson

Faculty

Marianne K. Collins, Associate Professor; BS, Colorado State University; MPA, Harvard University; 2008 -
C. Robert Newberry, Professor; BS, MBA, University of Wisconsin-La Crosse; PhD, University of Wisconsin-Milwaukee; 1992 -
Russell K. Smith, Jr., Professor; BA, Drake University; PhD, University of Tennessee-Knoxville; 1993 -
Ryan White, Assistant Professor; BA, PhD, Michigan State University; 2014 -
Mark Young, Professor; BS, MBA, University of Wisconsin-La Crosse; DBA, University of Kentucky; 1980 -

Purpose

The Marketing Department is committed to fostering excellence in marketing education through progressive curriculum development and the application of state-of-the-art technology. Students who pursue an education in marketing will develop an understanding of the processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Graduates are prepared for a professional career in marketing or advanced graduate studies.

College of Business (COB) Admissions Policy

Admission to the College of Business (COB) for College of Business BS majors and minors is required before students may enroll in 300- and 400-level classes. †

College of Business Admission Requirements

30 or more earned credits at the time of application
Cumulative GPA of 2.5 (includes transfer credits)
Completion of the following courses with a minimum grade of “C” is required:

† Non-College of Business majors and minors must have junior status and instructor’s permission to take COB 300- and 400-level courses.

‡ Math and Statistics Requirements for Minors with Non-COB Majors

Business Administration, Finance, Marketing and Professional Selling: refer to the math and statistics requirement listed under the COB Admission Requirement
Accounting, Business Law, International Business, Management and MIS minors: completion of math and statistics courses required by the major or if none required, any college-level math and statistics course

College of Business Application Process

The Application for Admission to the College of Business is available online at the College of Business home page.

Provisional Admission

A student may apply for provisional admission in order to pre-register for 300 or 400 level COB courses. In order to qualify for provisional admission, the student must be completing all of the requirements for admission in the current semester. To apply for provisional admission, contact the COB Dean’s Office in Somsen 309 prior to preregistration. Once the grades are in for the current semester, the student must immediately apply for admission. If not granted admission prior to the beginning of the next semester, the student will be dropped from the 300 or 400 level COB courses.

College of Business Common Core (33 S.H.)

Academic Integrity Policy

In complying with WSU’s academic integrity policy, the Marketing Department requires that students represent themselves and their work honestly. Violations of this policy, which include cheating, fabrication of information, multiple submissions and plagiarism, shall be sanctioned by the individual faculty member through the lowering of the student’s grade and/or failing the student in the course. Serious or second violations may carry the additional sanction of dismissal from the Marketing Program. This policy is enforced in accordance with “due process” as set forth in the Academic Policies & University Requirements of this catalog.

Pass/No Credit (P/NC) Courses

Except for internships and practica, students must take all courses in the marketing major and minor on a grade-only basis. The P/NC option is available to non-majors unless otherwise noted.

General Education Intensive Requirements

Students may use the following courses to satisfy University Studies or General Education requirements.

Oral (◎)

◎ MKTG 344 - Buyer Behavior (3)

Math/Critical Analysis (◆)

◆ MKTG 334 - Marketing Research (3)

Writing (△)

△ MKTG 346 - Marketing Management (3)

These courses may be used to satisfy marketing major/minor requirements as identified in the lists of required courses and electives.