Mar 26, 2023  
2020-2021 Undergraduate Catalog 
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]


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109 Somsen Hall
Marketing website
Marianne Collins, Chairperson


Arthur Barnard, Assistant Professor; BS, Embry Riddle University; MBA; University of Wisconsin-Madison; PhD, University of Wisconsin-Whitewater; 2020 -
Michael G. Behan, Assistant Professor; BA, University of Wisconsin-Eau Claire; MA, University of Minnesota; PhD, Capella University; 2017 -
Marianne K. Collins, Professor; BS, Colorado State University; MPA, Harvard University; 2008 -
Andy Lamberson, Assistant Professor; BS, Indiana University; MBA, University of St. Thomas; 2016 -
Russell K. Smith, Jr., Professor; BA, Drake University; PhD, University of Tennessee-Knoxville; 1993 -
Ryan White, Associate Professor; BA, PhD, Michigan State University; 2014 -
Mark Young, Professor; BS, MBA, University of Wisconsin-La Crosse; DBA, University of Kentucky; 1980 -


The Marketing Department is committed to fostering excellence in marketing education through progressive curriculum development and the application of state-of-the-art technology. Students who pursue an education in marketing will develop an understanding of the processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Graduates are prepared for a professional career in marketing or advanced graduate studies.

College of Business (COB) Admissions Policy

Admission to the College of Business (COB) for all majors and minors in the departments of Accounting, Business Administration, Finance and Marketing is required before students may enroll in 300-400 level Accounting, Business Administration, Finance and Marketing classes.

College of Business Admission Requirements

  1. 30 or more earned credits at time of application
  2. Cumulative GPA of 2.5 (includes transfer credits)
  3. Completion of the following courses with a minimum C grade is required:

Non College of Business majors and minors must have junior status and instructor’s permission to take COB 300 or 400 level courses.

Math and Statistics requirements for minors with non-COB majors:

Business Administration, Finance, Marketing and Professional Selling: refer to the math and statistics requirement listed under the COB Admission Requirements.

Accounting, Business Law, International Business, Management and MIS minors: completion of math and statistics courses required by the major or if none required, any college level math and statistics course.

Check the appropriate major to see what mathematics and statistics courses are required.

Provisional Admission

A student may apply for provisional admission in order to pre-register for 300 or 400 level COB courses. In order to qualify for provisional admission, the student must be completing all of the requirements for admission in the current semester. To apply for provisional admission, contact Ms. Kattie Sacia ( in 318 Somsen prior to preregistration. Once the grades are in for the current semester, the student must immediately apply for admission. If not granted admission prior to the beginning of the next semester, the student will be dropped from the 300 or 400 level COB courses.

Application to the College of Business

Applications cannot be submitted until grades for all courses required for admission are recorded on the student’s DARS. Then to begin the application process, students must first read the Academic Integrity Policy.

Applications for admission to the College of Business will be reviewed and processed by Kim Vogen after grades have been posted by the Registrar’s Office. Confirmation of admission will be sent using WSU e-mail addresses to each student majoring or minoring in the College of Business.  After completing the form, please allow approximately two weeks processing time.

Once you have been admitted, your Degree Audit Report (DARS) will switch from a pre-major to your major area of study.

If you have been admitted to the College of Business and are still having difficulties registering, please contact Kim Vogen at for assistance.

College of Business Common Core (33 credits)

Accounting (6 credits)
Business Administration (15 credits)
Economics (6 credits)
Finance (3 credits)
Marketing (3 credits)

Academic Integrity Policy

In complying with WSU’s academic integrity policy, the Marketing Department requires that students represent themselves and their work honestly. Violations of this policy, which include cheating, fabrication of information, multiple submissions and plagiarism, shall be sanctioned by the individual faculty member through the lowering of the student’s grade and/or failing the student in the course. Serious or second violations may carry the additional sanction of dismissal from the Marketing Program. This policy is enforced in accordance with “due process” as set forth in the Academic Policies & University Requirements  of this catalog.

Pass/No Credit (P/NC) Courses

Except for internships and practica, students must take all courses in the marketing major and minor on a grade-only basis. The P/NC option is available to non-majors unless otherwise noted.

General Education Intensive Requirements

Students may use intensive courses to satisfy both General Education Program (GEP)  and major requirements. Intensive courses will usually be in the student’s major or minor program. The following are offered as GEP intensive courses in the Marketing Department:


Math/Critical Analysis (◆)
Writing (△)

Intensive courses that can be used to satisfy major/minor requirements are identified in the lists of required courses and electives.


    Bachelor of ScienceMinor

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