May 06, 2024

2016-2017 Undergraduate Catalog

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2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing (MKTG) - BS Major

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66 S.H. (no minor required)

Admission to the College of Business required.

Marketing Major Map

Graduation Requirements

Achieve a grade of “C” or better in all marketing major required and elective courses. A marketing course taken with a grade of D, F or W can be repeated only one time.
Complete an experiential marketing practicum ( MKTG 399 - Internship Problem or MKTG 429 - Small Business Consulting ).
Complete a minimum of 50% of the credits required for the marketing major at WSU.
Meet all other WSU graduation requirements .

Required Courses (54 S.H.)

Accounting (6 S.H.)

ACCT 211 - Financial Accounting Principles (3 S.H.)
ACCT 212 - Managerial Accounting Principles (3 S.H.)

Business Administration (15 S.H.)

BUSA 291 - Legal Environment of Business (3 S.H.)
△ MGMT 325 - Organizational Dynamics (3 S.H.)
◆ MGMT 334 - Operations Management (3 S.H.)
◎ MGMT 495 - Strategic Management (3 S.H.)
MIS 362 - Management Information Systems (3 S.H.)

Economics (6 S.H.)

ECON 201 - Principles of Microeconomics (3 S.H.)
ECON 202 - Principles of Macroeconomics (3 S.H.)

Finance (3 S.H.)

FIN 360 - Corporate Finance (3 S.H.)

Mathematics Requirements (3 S.H.)

Choose one:

MATH 140 - Applied Calculus (3 S.H.)
MATH 212 - Calculus I (4 S.H.)

Statistics (3 S.H.)

Choose one:

◆ ECON 222 - Statistics for Business and Economics (3 S.H.)
STAT 110 - Fundamentals of Statistics (3 S.H.)
STAT 210 - Statistics (3 S.H.)

Marketing (18 S.H.)

MKTG 300 - Principles of Marketing (3 S.H.)
MKTG 332 - Market Analysis (3 S.H.)
◆ MKTG 334 - Marketing Research (3 S.H.)
MKTG 344 - Buyer Behavior (3 S.H.)
△ MKTG 346 - Marketing Management (3 S.H.)

Marketing Major Practicum

Choose one:

MKTG 399 - Internship Problem (3 S.H.)
MKTG 429 - Small Business Consulting (3 S.H.)

Electives - MKTG (12 S.H.)

MKTG 265 - Introduction to Professional Selling (3 S.H.)
MKTG 327 - Marketing and Entrepreneurship (3 S.H.)
MKTG 329 - Sports Marketing (3 S.H.)
MKTG 331 - International Marketing (3 S.H.)
MKTG 333 - Topics in Marketing (3 S.H.)
MKTG 335 - Tourism Marketing (3 S.H.)
MKTG 336 - Services Marketing (3 S.H.)
MKTG 338 - Branding (3 S.H.)
MKTG 339 - Internet and Social Media Marketing (3 S.H.)
MKTG 341 - E-Commerce (3 S.H.)
MKTG 345 - Sales Account Management (3 S.H.) *
MKTG 348 - Qualitative Research and Planning (3 S.H.)
MKTG 349 - Independent Study (1-3 S.H.)
MKTG 363 - Integrated Marketing Communications (3 S.H.)
MKTG 365 - Advanced Professional Selling (3 S.H.) *
MKTG 429 - Small Business Consulting (3 S.H.) **

Notes

*Students with a Professional Selling Minor cannot use MKTG 345 or MKTG 365 as electives in the Marketing Major.
**MKTG 429 can only be used to fulfill one requirement: practicum or elective.
With department approval, one course from outside the Marketing Department that contains significant content relevant to marketing may be used as an elective. See the department chairperson for details.

Legend

◎ = Oral Intensive

◆ = Math/Critical Analysis Intensive

△ = Writing Intensive

✽ = Physical Development and Wellness Graduation Requirement

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