Mass Communication - Advertising (MCAD) - BA Major

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45 S.H. (minor required)

2.5 GPA required.

The Mass Communication major is divided among an academic core based on principles of inquiry, a set of core electives, and four options. This major prepares students to create, produce, deliver, and understand the effects of mediated messages. To accomplish the major, a student must complete the academic core and one of the options.

For majors in Mass Communication, a minor is required. Students majoring in any Mass Communication option may not simultaneously declare the same Mass Communication option as a minor, nor may students declare the general Mass Communication (MCOM) minor. The 2.5 GPA is required for enrolling in many Mass Communication courses.

Inquiry Core (12 S.H.)

MCOM 210 - Visual Communication (3 S.H.)
MCOM 308 - Research in Mass Media (3 S.H.)
△ MCOM 400 - Mass Communication Theory (3 S.H.)
◎ MCOM 405 - Mass Media Issues and Ethics (3 S.H.)
MCOM 499 - Assessment Portfolio (0 S.H.)

Inquiry Core Electives (6 S.H.)

Choose two:

◆ MCOM 300 - Mass Media Law (3 S.H.)
△ MCOM 305 - Mass Media History (3 S.H.)
△ MCOM 450 - Global Media (3 S.H.)
MKTG 300 - Principles of Marketing (3 S.H.)

Advertising Required Courses (21 S.H.)

MCOM 172 - Print and Web Production (3 S.H.)
MCOM 173 - Audio and Video Production (3 S.H.)
MCOM 260 - Principles of Advertising (3 S.H.)
MCOM 360 - Advertising Copy Writing (3 S.H.)
MCOM 361 - Advertising Media Planning & Buying (3 S.H.)
MCOM 362 - Advertising Design (3 S.H.)
MCOM 460 - Advertising Campaigns (3 S.H.)

Advertising Electives (6 S.H.)

Choose two:

MCOM 202 - Creativity and Innovation (3 S.H.)
MCOM 215 - Photo: The Technical Art (3 S.H.)
MCOM 240 - Principles of Public Relations (3 S.H.)
MCOM 280 - Principles of Media Literacy (3 S.H.)
◆ MCOM 300 - Mass Media Law (3 S.H.) *
△ MCOM 305 - Mass Media History (3 S.H.) *
MCOM 311 - Topics in Mass Communication (3 S.H.)
MCOM 316 - Experimental Visual Communication (3 S.H.)
MCOM 356 - Media and Society International (3 S.H.)
△ MCOM 450 - Global Media (3 S.H.) *
MKTG 300 - Principles of Marketing (3 S.H.) *
MKTG 344 - Buyer Behavior (3 S.H.)

Note

* These courses will count as an advertising elective if not selected as a core elective above.

Legend

◎ = Oral Intensive

◆ = Math/Critical Analysis Intensive

△ = Writing Intensive

✽ = Physical Development and Wellness Graduation Requirement

✪ = Civic Engagement and Service Learning