Nov 21, 2024

2019-2020 Undergraduate Catalog

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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing (MKTG) - Minor

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40 S.H.

2.0 GPA required.

C grade or better required in all minor courses. No P/NC accepted.

Admission to the College of Business required.

Graduation Requirements

A marketing course taken with a grade of D, F, or W can be repeated once.
Complete a minimum of 50% of the credits required for the marketing minor at WSU.
Meet all other WSU graduation requirements .

COB Admission Requirements

30 or more earned credits at time of application
2.5 cumulative GPA (including transfer credits)
C grade or higher required in following courses

Courses (19 S.H.)

ENG 111 - College Reading and Writing (4 S.H.)
ACCT 211 - Financial Accounting Principles (3 S.H.)

Choose one (3 S.H.)

CMST 191 - Introduction to Public Speaking (3 S.H.)
CMST 192 - Introduction to Speech Communication (3 S.H.)

Choose one (3-4 S.H.)

Choose one (3 S.H.)

STAT 110 - Fundamentals of Statistics (3 S.H.)
STAT 210 - Statistics (3 S.H.)
◆ ECON 222 - Statistics for Business and Economics (3 S.H.)

Choose one (3 S.H.)

ECON 201 - Principles of Microeconomics (3 S.H.)
ECON 202 - Principles of Macroeconomics (3 S.H.)

Notes

Some programs require a specific CMST (191/192) or ECON (201/202) course. Check with advisor and DARS. Marketing majors encouraged to take CMST 192.
ACCT, FIN, MKTG, and MIS majors require MATH 140 or MATH 212
ACCT and FIN majors require ECON 222 or STAT 210
COB minors with non-COB majors (except BA, FIN, MKTG, & SELL): completion of math and statistics courses required by their major, or if none required, any college-level math or statistics course
See College of Business catalog page for more information

Marketing Core (9 S.H.)

MKTG 300 - Principles of Marketing (3 S.H.)
MKTG 332 - Market Analysis (3 S.H.)
MKTG 344 - Buyer Behavior (3 S.H.)

Electives (12 S.H.)

MKTG 265 - Introduction to Professional Selling (3 S.H.)
MKTG 327 - Marketing and Entrepreneurship (3 S.H.)
MKTG 329 - Sports Marketing (3 S.H.)
MKTG 331 - International Marketing (3 S.H.)
MKTG 333 - Topics in Marketing (3 S.H.)
◆ MKTG 334 - Marketing Research (3 S.H.)
MKTG 335 - Tourism Marketing (3 S.H.)
MKTG 336 - Services Marketing (3 S.H.)
MKTG 338 - Branding (3 S.H.)
MKTG 339 - Digital and Social Media Marketing (3 S.H.)
MKTG 341 - E-Commerce (3 S.H.)
MKTG 345 - Sales Management (3 S.H.) *
△ MKTG 346 - Marketing Management (3 S.H.)
MKTG 348 - Qualitative Research and Planning (3 S.H.)
MKTG 349 - Independent Study (1-3 S.H.)
MKTG 363 - Integrated Marketing Communications (3 S.H.)
MKTG 365 - Advanced Professional Selling (3 S.H.) *
MKTG 399 - Internship Problem (3 S.H.)
MKTG 429 - Small Business Consulting (3 S.H.)

Note

*Students with a Professional Selling minor cannot use MKTG 345 or MKTG 365 as electives in the Marketing Minor.
With department approval, one course from outside the Marketing Department that contains significant content relevant to marketing may be used as an elective. See the department chairperson for details.

Course(s) Unique to Minor

WSU policy requires a minor contain at least one course unique to the minor and not used in major or additional requirements. See DARS for details.

Legend

◎ = Oral Intensive

◆ = Math/Critical Analysis Intensive

△ = Writing Intensive

✽ = Physical Development and Wellness Graduation Requirement

✪ = Civic Engagement and Service Learning