May 26, 2024  
2024-2025 Undergraduate Catalog 
2024-2025 Undergraduate Catalog

Marketing (MKTG) - BS Major

marketing major image

66 credits (no minor required)

2.0 GPA required.

Earn a C grade or better in all major courses including required and business/major elective courses.

Admission to the College of Business  required.

Marketing Major Map   

Graduation Requirements

COB Admission Requirements (19-20 credits)

  1. 30 or more earned credits at time of application
  2. 2.5 cumulative GPA (including transfer credits)
  3. C grade or higher required in following courses

GEP Courses

both courses required for all students thus may not be included in total program credit count

Accounting (3 credits)

Economics (3 credits)

Choose one:


  • ACCT and MIS majors require MATH 140 or MATH 212
  • ACCT majors require ECON 222 or STAT 210
  • See College of Business  catalog page for more information

Required Courses (45 credits)

Accounting (3 credits)

Economics (3 credits)

one required for admission - both required for program

Finance (3 credits)

Marketing Practicum (3 credits)

Choose one:


  • * Professional Selling minor students cannot use MKTG 365 as electives in Marketing major.
  • ** MKTG 397 and MKTG 429 can only be used to fulfill one requirement: practicum or elective.
  • With department approval, one course outside the Marketing Department that contains significant content relevant to marketing may be used as an elective. See the department chairperson for details.


◎ = Oral Intensive

◆ = Math/Critical Analysis Intensive

△ = Writing Intensive

✽ = Physical Development and Wellness Graduation Requirement