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Aug 31, 2024
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2024-2025 Undergraduate Catalog
Marketing (MKTG) - BS Major
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![marketing major image](/mime/media/33/2000/Marketing Program Image (850 × 200 px).png)
66 credits (no minor required)
2.0 GPA required.
Earn a C grade or better in all major courses including required and business/major elective courses.
Admission to the College of Business required.
Marketing Major Map
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COB Admission Requirements (19-20 credits)
- 30 or more earned credits at time of application
- 2.5 cumulative GPA (including transfer credits)
- C grade or higher required in following courses
GEP Courses
both courses required for all students thus may not be included in total program credit count
Math (3-4 credits)
Choose one:
Stats (3 credits)
Choose one:
Economics (3 credits)
Choose one:
Notes
- ACCT and MIS majors require MATH 140 or MATH 212
- ACCT majors require ECON 222 or STAT 210
- See College of Business catalog page for more information
Required Courses (45 credits)
Business Administration (15 credits)
Economics (3 credits)
one required for admission - both required for program
Marketing Practicum (3 credits)
Choose one:
Notes
- * Professional Selling minor students cannot use MKTG 365 as electives in Marketing major.
- ** MKTG 397 and MKTG 429 can only be used to fulfill one requirement: practicum or elective.
- With department approval, one course outside the Marketing Department that contains significant content relevant to marketing may be used as an elective. See the department chairperson for details.
Legend
◎ = Oral Intensive
◆ = Math/Critical Analysis Intensive
△ = Writing Intensive
✽ = Physical Development and Wellness Graduation Requirement
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