Mass Communication/Strategic Communication 3+2 (MC) - BA Major

Location(s): Winona

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MCOM Strategic Communication 3+2 Image

72 credits (no minor required)

2.5 GPA required (to graduate with BA and enroll in many grad-level courses). 3.0 GPA required for MA.

C grade or better required in major courses.

Mass Communication - Strategic Communication 3+2 Major Map

Overview

Students wishing to pursue an undergraduate degree in Mass Communication and a graduate degree in Strategic Communication should choose this major. This five-year accelerated program is designed to provide students an opportunity to complete both academic degrees in less time than traditional programs. The Mass Communication major is divided into an academic core based on common principles of Mass Communication inquiry and three field-specific options. This major prepares students to create, produce, deliver, and understand the effects of mediated messages across all of the field-specific options - advertising, creative digital media, and public relations.

Students seeking to enter this major with the intent to pursue the MA degree (3+2 program), are expected to have a 3.0 GPA and meet all admissions requirements for the MA in Strategic Communication including the graduate school application.

3+2

This comprehensive mass communication program is aimed at undergraduate students looking to pursue both a mass communication undergraduate degree and a strategic communication graduate degree in five years. Upon successful acceptance into the Master of Arts in Strategic Communication (2nd semester of 3rd year) and the completion of the 4th year, students will be conferred an undergraduate Bachelor of Arts (BA) degree in Mass Communication. At the completion of the graduate program, students will be awarded an MA degree in Strategic Communication. Thus, successful students would receive both an undergraduate and graduate degree in a five-year period.

The 3+2 program is intended for students entering WSU as first-year students or students who transfer/change majors early in their undergraduate education. Students who change majors or transfer to WSU are not guaranteed admission into the MA program, as official acceptance is part of a competitive process. Students should be aware that it may take additional time to complete all undergraduate and graduate requirements and students are responsible for following the 3+2 program map.

Declaration of this major in the first-year at WSU is important to allow proper advising in this accelerated program. Students are recommended to speak with the Director of the Strategic Communication Graduate Program or the Chair of the Mass Communication Department during their first semester at WSU to answer questions and develop an academic plan.

Required Courses (66 credits)

MCOM 172 - Print and Web Production (3 credits)
MCOM 173 - Audio and Video Production (3 credits)
◆ MCOM 210 - Visual Communication (3 credits)
MCOM 221 - Creative Digital Media Storytelling (3 credits)
MCOM 250 - Principles of Strategic Communication (3 credits)
MCOM 271 - Interactive Environments (3 credits)
MCOM 274 - Creative Digital Audio-Video Production (3 credits)
MCOM 307 - Creative Digital Media Lab (3 credits)
△ MCOM 308 - Research in Mass Media (3 credits)
MCOM 339 - Strategic Social Media (3 credits)
MCOM 340 - Public Relations Cases (3 credits)
MCOM 345 - Public Relations Writing (3 credits)
MCOM 346 - Public Relations Techniques and Strategies (3 credits)
MCOM 349 - Advanced Audio-Video Production (3 credits)
MCOM 360 - Advertising Copy Writing (3 credits)
MCOM 361 - Advertising Media Planning & Buying (3 credits)
MCOM 362 - Advertising Design (3 credits)
MCOM 371 - Advanced Interactive Environments (3 credits)
△ MCOM 400 - Mass Communication Theory (3 credits)
◎ MCOM 405 - Mass Media Issues and Ethics (3 credits)
MCOM 499 - Assessment Portfolio (0 credits)
MCOM 535 - Special Topics in Mass Communication (3 credits) (see graduate catalog)
MCOM 550 - Global Perspectives (3 credits) (see graduate catalog)

Internship (3 credits)

MCOM 399 - Internship (3 credits)

Capstone (3 credits)

Choose one:

MCOM 425 - Creative Digital Media Capstone (3 credits)
MCOM 480 - Campaigns (3 credits)

Legend

◎ = Oral Intensive

◆ = Math/Critical Analysis Intensive

△ = Writing Intensive

✽ = Physical Development and Wellness Graduation Requirement