Mass Communication - Advertising Option (MCAD) - BA Major

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BA Major – Mass Communication

45 S.H. (Minor Required)

The Mass Communication major consists of 45 semester hours divided between an academic core, a professional skills core, and five options. This major prepares students to create, produce, deliver, and understand the effects of mediated messages. A student must complete the academic core, the professional skills core, and one of the options. A minor from a department other than Mass Communication is required.

Core Courses

Academic Core (15 S.H.)

MCOM 100 - Mass Media and Society (3 S.H.)
MCOM 210 - Visual Communication (3 S.H.)
◆ MCOM 300 - Mass Media Law (3 S.H.)
△ MCOM 305 - Mass Media History (3 S.H.) OR
△ MCOM 400 - Mass Communication Theory (3 S.H.)
◎ MCOM 405 - Mass Media Issues and Ethics (3 S.H.)
MCOM 499 - Assessment Portfolio (0 S.H.)

Professional Skills Core (9 S.H.)

MCOM 171 - Media Writing (3 S.H.)
MCOM 172 - Print and Web Production (3 S.H.)
MCOM 173 - Audio and Video Production (3 S.H.)

Advertising Option (21 S.H.)

In addition to the Academic Core and Professional Core listed above, a Mass Communication-Advertising Major must complete the following five required courses and two elective courses from the list below.

Advertising Required Courses (15 S.H.)

MCOM 260 - Principles of Advertising (3 S.H.)
MCOM 360 - Advertising Copy Writing (3 S.H.)
MCOM 361 - Advertising Media Planning & Buying (3 S.H.)
MCOM 362 - Advertising Design (3 S.H.)
MCOM 460 - Advertising Campaigns (3 S.H.)

Advertising Electives (6 S.H.)

Select two courses from the list below:

Mass Communication – MCOM

MCOM 202 - Creativity and Innovation (3 S.H.)
MCOM 240 - Principles of Public Relations (3 S.H.)
MCOM 311 - Topics in Mass Communication (3 S.H.)
MCOM 349 - Advanced Strategic TV Production (3 S.H.)
MCOM 356 - Media and Society International (3 S. H.)
MCOM 408 - Research in Mass Media (3 S.H.)

Marketing – MKTG

MKTG 300 - Principles of Marketing (3 S.H.)
◎ MKTG 344 - Buyer Behavior (3 S.H.)

Note:

◎ = Oral Intensive

◆ = Math/Critical Analysis Intensive

△ = Writing Intensive

✽ = Physical Development and Wellness Graduation Requirement