MKTG 365 - Advanced Professional Selling

(3 S.H.)

An in-depth examination of selling and communication techniques designed for students intending to pursue professional selling, customer service or related career paths. Specific topics include relationship management, buyer behavior, communication skills development, and the intricacies of applying the sales process to numerous sales situations in a dynamic, competitive environment. The course will include substantial experiential learning involving contact with numerous sales professionals. Prerequisite for College of Business majors and minors: Admission to the College of Business, MKTG 265 - Introduction to Professional Selling and MKTG 300 - Principles of Marketing. Prerequisite for non-College of Business majors and minors: MKTG 265 - Introduction to Professional Selling, Junior standing or instructor’s permission. Grade only. Offered once annually.

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