MCOM 349 - Advanced Strategic TV Production

(3 S.H.)

This course is about the business, process and execution of producing strategic multimedia videos. Students will get an in-depth, hands-on look at the production of strategic videos. Public service announcements, commercials, corporate video and viral and social media videos are a sampling of strategic videos pieces that will be covered. Prerequisites: MCOM 215 - Photo: The Technical Art, MCOM 221 - Principles of Transmedia Storytelling, MCOM 271 - Introduction to Interactive Environments, MCOM 274 - Video and Audio Production for Digital Storytelling, and MCOM 307 - Media Lab. Grade only. Offered annually.