May 07, 2024  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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MCOM 361 - Advertising Media Planning & Buying


(3 credits)

Theories, problems, and practices related to advertising media evaluation and selection. Prerequisite: MCOM 240 - Principles of Public Relations  or MCOM 260 - Principles of Advertising . Grade only.


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