PESS 629 - Sport Marketing Management

(3 credits)

A study of the fundamentals of sport marketing management, including an industry review, a comprehensive analysis of planning and implementing the sport marketing mix, an examination of event management, and an appraisal of the strategic issues involved in managing a sport marketing organization. Sport Marketing Management will provide the student with a theoretical understanding and the managerial knowledge sufficient to advance the student’s role in a sport industry organization. Grade only.

Course Registration