MKTG 105 - Global Exchange: A Cross-Cultural Approach

(3 S.H.)

An introduction to key macro-marketing concepts within the context of current and emerging global issues. This course is designed to explore the social goals and ethical responsibilities of the marketing system in consumption patterns, the resources used to produce those goods, and the impact of that production and consumption on the environment, society and stakeholders in this dynamic era of globalization. Topics include sustainability, global linkages, emerging markets, quality of life, global labor issues, cultural imperialism, environmental impacts, income inequality, and fair trade practices. Meets GOAL 8.

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