May 23, 2022  
2013-2014 Undergraduate Catalog 
    
2013-2014 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 327 - Marketing and Entrepreneurship


(3 S.H.)

An examination of the procedures and managerial practices of small business. Specific emphasis is given to entrepreneurial subjects such as the legal organization of the firm, financing, franchising, site selection, employee management, and buying and customer support functions. Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300 - Principles of Marketing . Prerequisites for non-College of Business majors and minors: Junior standing and instructor’s permission.


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