MKTG 329 - Sports Marketing

(3 S.H.)

Sports’ marketing focuses on the different problems presented in developing promotional programs for sports teams, events, products and services. Emphasis will be placed on professional and collegiate level teams and events, and on international and national brands. A survey of potential sports-related jobs is included. Student fee may be required. Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300 - Principles of Marketing. Prerequisites for non-College of Business majors and minors: Junior standing and instructor’s permission.

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