Jul 24, 2024  
2013-2014 Undergraduate Catalog 
    
2013-2014 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKTG 331 - International Marketing


(3 S.H.)

A study of the economic, political, cultural, and business environments affecting the international marketing operations of the firm. Market selection decision, entry and operating decisions, marketing mix decisions, and organizational structures are examined. Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300 - Principles of Marketing . Prerequisites for non-College of Business majors and minors: Junior standing and instructor’s permission.


Course Registration



Add to Portfolio (opens a new window)