MKTG 363 - Integrated Marketing Communications

(3 S.H.)

This course provides students with an in-depth understanding of each tool in the promotional mix (advertising, direct marketing, interactive/internet marketing, sales promotion, publicity/public relations, and personal selling) from the perspective of the marketing manager. Students learn how to apply each tool in implementing the organization’s marketing strategies and accomplishing its marketing objectives. Prerequisites for College of Business majors and minors: Admission to the College of Business and MKTG 300 - Principles of Marketing. Prerequisite for non-College of Business majors and minors: Junior standing and instructor’s permission.

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