MKTG 365 - Advanced Professional Selling

(3 S.H.)

An in-depth examination of advanced selling and communication techniques designed for students intending to pursue professional selling, customer service, or related career paths. Specific topics include relationship management, buyer behavior, communication skills development, and the intricacies of applying the sales process to numerous sales situations in a dynamic, competitive environment. The course will include substantial experiential learning involving contact with numerous sales professionals. Prerequisites: Admission to the College of Business, MKTG 300 - Principles of Marketing, and a grade of “C” or better in MKTG 325 - Professional Selling, or instructor’s permission.

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