May 31, 2023  
2013-2014 Undergraduate Catalog 
2013-2014 Undergraduate Catalog [ARCHIVED CATALOG]

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MCOM 346 - Public Relations Techniques and Strategies

(3 S.H.)

This course is designed to provide detailed instruction in how to write for a variety of Public Relations communication vehicles, both technically and strategically. It also involves the practical application of those concepts in a range of projects representative of PR in the professional environment. Prerequisites:   and    (proficiency exam required) and MCOM 240 - Principles of Public Relations .

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