Feb 27, 2024  
2013-2014 Undergraduate Catalog 
2013-2014 Undergraduate Catalog [ARCHIVED CATALOG]

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MCOM 260 - Principles of Advertising

(3 S.H.)

A survey course that serves as an introduction to advertising. The course covers the structure of the advertising industry, the process of creating and delivering an advertising message and the function advertising serves in our society. Includes a variety of practical application projects.

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