Marketing

109 Somsen Hall (507.457.5001)
Marketing
Russell Smith (Chairperson)

Faculty

Marianne K. Collins, Assistant Professor; BS, Colorado State University; MPA, Harvard University; 2008 –
C. Robert Newberry, Professor; BS, MBA, University of Wisconsin-La Crosse; PhD, University of Wisconsin-Milwaukee; 1992 –
Russell K. Smith, Jr., Professor; BA, Drake University; PhD, University of Tennessee-Knoxville; 1993 –
Leon Tyler, Assistant Professor; BS, Northwestern University; MBA, University of St. Thomas; 2008 –
Mark Young, Professor; BS, MBA, University of Wisconsin-La Crosse; DBA, University of Kentucky; 1980 –

Purpose

The Marketing Department is committed to fostering excellence in marketing education through progressive curriculum development and the application of state-of-the-art technology. Students who pursue an education in marketing will develop an understanding of the processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Graduates are prepared for a professional career in marketing or advanced graduate studies.

College of Business Admissions Policy

Admission to the College of Business for College of Business B.S. majors and minors is required before students may enroll in 300-400 level classes.*

College of Business Admission Requirements

30 or more earned credits at the time of application.
Cumulative GPA of 2.5. (includes transfer credits).
Completion of the following courses with a minimum earned grade of “C” is required:

English: ENG 111 - College Reading and Writing
Speech: CMST 191 - Introduction to Public Speaking
Math: MATH 110 - Finite Mathematics ** or higher
Statistics: ◆ ECON 222 - Statistics for Business and Economics , STAT 110 - Fundamentals of Statistics or STAT 210 - Statistics
Accounting: ACCT 211 - Financial Accounting Principles
Economics: ECON 201 - Principles of Microeconomics

† Non-College of Business majors and minors must have junior status and instructor’s permission to take COB 300- and 400-level courses.

‡COB minors with Non-COB major: Completion of math and statistics courses required by their major or, if none are required, these students should take any college-level math and statistics courses.

College of Business Application Process

The Application for Admission to the College of Business is available online at the College of Business home page.

Provisional Admission

A student may apply for provisional admission in order to pre-register for 300 or 400 level COB courses. In order to qualify for provisional admission, the student must be completing all of the requirements for admission in the current semester. To apply for provisional admission, contact the COB Dean’s Office in Somsen 309 prior to preregistration. Once the grades are in for the current semester, the student must immediately apply for admission. If not granted admission prior to the beginning of the next semester, the student will be dropped from the 300 or 400 level COB courses.

College of Business Common Core (33 S.H.)

Academic Integrity Policy

In complying with WSU’s academic integrity policy, the Marketing Department requires that students represent themselves and their work honestly. Violations of this policy, which include cheating, fabrication of information, multiple submissions and plagiarism, shall be sanctioned by the individual faculty member through the lowering of the student’s grade and/or failing the student in the course. Serious or second violations may carry the additional sanction of dismissal from the Marketing Program. This policy is enforced in accordance with “due process” as set forth in the Academic Policies & University Requirements of this catalog.

Pass/No Credit (P/NC) Courses

Except for internships and practica, students must take all courses in the marketing major and minor on a grade-only basis. The P/NC option is available to non-majors unless otherwise noted.

General Education Intensive Requirements

Students may use the following courses to satisfy University Studies or General Education requirements.

Oral (◎)

◎ MKTG 344 - Buyer Behavior (3)

Math/Critical Analysis (◆)

◆ MKTG 334 - Marketing Research (3)

Writing (△)

△ MKTG 346 - Marketing Management (3)

These courses may be used to satisfy marketing major/minor requirements as identified in the lists of required courses and electives.