Marketing (MKTG) - BS Major

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66 S.H. (No Minor Required)

Graduation Requirements – Marketing Major

Achieve a grade of “C” or better in all marketing major required and elective courses. A marketing course taken with a grade of “D,” “F” or “W” can be repeated only one time.
Complete an experiential marketing practicum ( MKTG 399 - Internship Experience or MKTG 429 - Small Business Consulting ).
Complete a minimum of 50% of the credits required for the marketing major at WSU.
Meet all other WSU graduation requirements .

Required Courses (54 S.H.)

Mathematics Requirements (3 S.H.)

Statistics (3 S.H.)

◆ ECON 222 - Statistics for Business and Economics (3 S.H.)
OR
STAT 110 - Fundamentals of Statistics (3 S.H.)
OR
STAT 210 - Statistics (3 S.H.)

Marketing Core (18 S.H.)

MKTG 300 - Principles of Marketing (3 S.H.)
MKTG 332 - Market Analysis (3 S.H.)
◆ MKTG 334 - Marketing Research (3 S.H.)
◎ MKTG 344 - Buyer Behavior (3 S.H.)
△ MKTG 346 - Marketing Management (3 S.H.)

Marketing Major Practicum

One of the following:

MKTG 399 - Internship Experience (3 S.H.)
MKTG 429 - Small Business Consulting (3 S.H.)

Electives† - MKTG (12 S.H.)

MKTG 325 - Professional Selling (3 S.H.)
MKTG 327 - Marketing and Entrepreneurship (3 S.H.)
MKTG 329 - Sports Marketing (3 S.H.)
MKTG 331 - International Marketing (3 S.H.)
MKTG 333 - Topics in Marketing (3 S.H.)
MKTG 335 - Tourism Marketing (3 S.H.)
MKTG 336 - Services Marketing (3 S.H.)
MKTG 338 - Branding (3 S.H.)
MKTG 339 - Internet and Social Media Marketing (3 S.H.)
MKTG 341 - E-Commerce (3 S.H.)
MKTG 345 - Sales Management (3 S.H.)
MKTG 348 - Qualitative Research and Account Planning (3 S.H.)
MKTG 349 - Independent Study (1-3 S.H.)
MKTG 363 - Integrated Marketing Communications (3 S.H.)
MKTG 365 - Advanced Professional Selling (3 S.H.)
MKTG 429 - Small Business Consulting (3 S.H.)

Note:

† One course from outside the Marketing Department may be used as an elective. See the department chairperson for a current list of approved alternative courses.

Note:

◎ = Oral Intensive

◆ = Math/Critical Analysis Intensive

△ = Writing Intensive

Marketing (MKTG) - BS Major

Graduation Requirements – Marketing Major

Required Courses (54 S.H.)

Accounting (6 S.H.)

Business Administration (15 S.H.)

Economics and Finance (9 S.H.)

Mathematics Requirements (3 S.H.)

Statistics (3 S.H.)

Marketing Core (18 S.H.)

Marketing Major Practicum

Electives† - MKTG (12 S.H.)

Note:

Note: