Marketing (MKTG) - BS Minor

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30 S.H.

Graduation Requirements — Marketing Minor

Achieve a grade of “C” or better in all marketing minor required and elective courses. A marketing course taken with a grade of “D,” “F” or “W” can be repeated only one time.
Complete a minimum of 50% of the credits required for the marketing minor at WSU.
Meet all other WSU graduation requirements .

Required Courses (18 S.H.)

Accounting (3 S.H.)

ACCT 211 - Financial Accounting Principles (3 S.H.)

Economics (3 S.H.)

ECON 201 - Principles of Microeconomics (3 S.H.)

Statistics (3 S.H.)

Completion of statistics course as required in major. If none is required, choose any college-level statistics course.

Marketing Core - MKTG (9 S.H.)

MKTG 300 - Principles of Marketing (3 S.H.)
MKTG 332 - Market Analysis (3 S.H.)
◎ MKTG 344 - Buyer Behavior (3 S.H.)

Electives† - MKTG (12 S.H.)

MKTG 325 - Professional Selling (3 S.H.)
MKTG 327 - Marketing and Entrepreneurship (3 S.H.)
MKTG 329 - Sports Marketing (3 S.H.)
MKTG 331 - International Marketing (3 S.H.)
MKTG 333 - Topics in Marketing (3 S.H.)
◆ MKTG 334 - Marketing Research (3 S.H.)
MKTG 335 - Tourism Marketing (3 S.H.)
MKTG 336 - Services Marketing (3 S.H.)
MKTG 338 - Branding (3 S.H.)
MKTG 339 - Internet and Social Media Marketing (3 S.H.)
MKTG 341 - E-Commerce (3 S.H.)
△ MKTG 346 - Marketing Management (3 S.H.)
MKTG 345 - Sales Management (3 S.H.)
MKTG 348 - Qualitative Research and Account Planning (3 S.H.)
MKTG 349 - Independent Study (1-3 S.H.)
MKTG 363 - Integrated Marketing Communications (3 S.H.)
MKTG 365 - Advanced Professional Selling (3 S.H.)
MKTG 399 - Internship Experience (3 S.H.)
MKTG 429 - Small Business Consulting (3 S.H.)

Note:

One course from outside the Marketing Department may be used as an elective. See the department chairperson for a current list of approved alternative courses.

Note:

◎ = Oral Intensive

◆ = Math/Critical Analysis Intensive

△ = Writing Intensive