Mass Communication - Public Relations Option (MCPR) - BA Major

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BA Major – Mass Communication

45 S.H. (Minor Required)

The Mass Communication major consists of 45 semester hours divided between an academic core, a professional skills core, and five options. This major prepares students to create, produce, deliver, and understand the effects of mediated messages. A student must complete the academic core, the professional skills core, and one of the options. A minor from a department other than Mass Communication is required.

Core Courses (15 S.H.)

Academic Core (15 S.H.)

MCOM 100 - Mass Media and Society (3 S.H.)
MCOM 210 - Visual Communication (3 S.H.)
◆ MCOM 300 - Mass Media Law (3 S.H.)
△ MCOM 305 - Mass Media History (3 S.H.)
OR
△ MCOM 400 - Mass Communication Theory (3 S.H.)
◎ MCOM 405 - Mass Media Issues and Ethics (3 S.H.)
MCOM 499 - Assessment Portfolio (0 S. H.)

Professional Skills Core (9 S.H.)

MCOM 171 - Media Writing (3 S.H.)
MCOM 172 - Print and Web Production (3 S.H.)
MCOM 173 - Audio and Video Production (3 S.H.)

Public Relations Option – 21 S.H. (MCPR)

In addition to the Academic Core and Professional Skills Core listed above, a Mass Communication-Public Relations major must complete the following five required courses and two elective courses from the list below.

Public Relations Required Courses – MCOM (15 S.H.)

MCOM 240 - Principles of Public Relations (3 S.H.)
MCOM 340 - Public Relations Cases (3 S.H.)
MCOM 345 - Public Relations Writing (3 S.H.)
MCOM 346 - Public Relations Techniques and Strategies (3 S.H.)
MCOM 440 - Public Relations Campaigns (3 S.H.)

Public Relations Electives – MCOM (6 S.H.)

Select two courses from the list below:

MCOM 202 - Creativity and Innovation (3 S.H.)
MCOM 260 - Principles of Advertising (3 S.H.)
MCOM 349 - Advanced Strategic TV Production (3 S.H.)
MCOM 353 - Multimedia News and Information (3 S.H.)
MCOM 356 - Media and Society International (3 S. H.)
MCOM 408 - Research in Mass Media (3 S.H.)

Note:

◎ = Oral Intensive

◆ = Math/Critical Analysis Intensive

△ = Writing Intensive