Dec 30, 2024  
2013-2014 Undergraduate Catalog 
    
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2013-2014 Undergraduate Catalog [ARCHIVED CATALOG]

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MCOM 361 - Advertising Media Planning & Buying

(3 S.H.)

Theories, problems, and practices related to advertising media evaluation and selection. Prerequisite: MCOM 260 - Principles of Advertising .


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