Feb 01, 2023  
2013-2014 Undergraduate Catalog 
2013-2014 Undergraduate Catalog [ARCHIVED CATALOG]

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MCOM 440 - Public Relations Campaigns

(3 S.H.)

Students apply public relation theory and processes in a practical, hands-on assignment that requires analysis, the creation of planning strategies, and the facilitation of public relations activities based on specific objectives. Includes practical campaigns for “real world” clients in conjunction with  MCOM 460 - Advertising Campaigns . Prerequisite: MCOM 345 - Public Relations Writing . It is recommended that MCOM 340 - Public Relations Cases  be taken in conjunction with MCOM 440.

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