MCOM 460 - Advertising Campaigns

(3 S.H.)

Consideration and implementation of advertising principles in “real world” simulation using actual clients. Development of situation analysis, marketing strategy and multimedia advertising campaigns to achieve specific objectives in conjunction with MCOM 440 - Public Relations Campaigns. Prerequisites: MCOM 360 - Advertising Copy Writing, MCOM 361 - Advertising Media Planning & Buying, and MCOM 362 - Advertising Design.